Unlike most social media platforms, LinkedIn is not primarily used as a form of entertainment. It’s to share business news, scheme updates, and provide helpful information that meets your end-goal.

Over the past decade, LinkedIn has become an essential personal branding tool.

'Should I be using LinkedIn?' and 'How should I be using LinkedIn?' are two of the most common questions I'm confronted with in regard to B2B social media. 

And the answers, while fairly simple, are far from straightforward. So in this guide, I'll be taking a look at what you can potentially gain from this powerful platform, as well as the best and most time-efficient ways to get the most out of LinkedIn. 

If you're a LinkedIn user, you've undoubtedly seen people's self-published content popping up in your news feed. 

But why is this happening and why are people flocking to the site's new publishing service? In this guide, we'll introduce you to Pulse – the platform driving this trend – and offer some compelling reasons as to why it could be worth posting your own stuff there.

As housebuilders' month draws to a close here at RDPR - we've decided to round things off by delving into some real-life examples of how some of the top industry names are utilising their web presence.

We've taken a look at some of the country's biggest and brightest, compared their social activity, what platforms they're on and offered our picks on who's doing it best, worst and not at all.