As Kamala Harris and Joe Biden were respectively sworn in as the 46th Vice President and President of the United States, social media was flooded with responses to the historic inauguration. In a moment that saw the global community take a sigh of relief, an age-old PR conundrum resurfaced: how can brands express their political affiliations without alienating customers?
What springs to mind when you think of the social media platform TikTok?
Blogs are an incredibly useful tool that can help you develop your online presence, brand awareness and audience engagement, which will in turn grow your business (whether that be you as an individual, or as an organisation).
Social media is a constantly evolving realm, and of course, Twitter is no exception. In October, they announced some important changes to the way people can share information within the platform as the social network prepared for one of the most contentious elections in modern day U.S. history. With these changes, Twitter caused a mass amount of confusion, but its goal was simple: to make users really think about the content they share.
No marketing strategy is complete without a comprehensive social media plan, and, whilst paid advertising can give you those instant rewards, growing your following organically is a great way to engage with potential customers, without having to spend a penny.
The world of Public Relations is an ever shifting and evolving industry - which makes it unbelievably exciting - but also challenges you to constantly be up to date.
This week, we were taken by surprise as Instagram launched their brand new ‘Reels’ feature.
We can’t quite believe we’re saying this, but today marks our 24th anniversary as a business.
"Leaders Create Leaders” is one of The Roland Dransfield Way’s 15 values - values that keep us focused on how we want to conduct business and ourselves. This particular value reminds us that anybody, at any level of seniority or experience, has the ability to lead - and that a great leader creates other leaders throughout their team.
It goes without saying that during these incredibly trying times, many of us have been focused primarily on doing all we can to get ourselves and our families through each day. But as we continue navigating this ‘new normal’, Mancunians are finding new ways to display their renowned community spirit by helping the less fortunate.