Manchester-based communications agency Roland Dransfield has appointed Alison Owen as Account Director.

As Martin Luther King Day – an American holiday celebrating the life of legendary social activist Martin Luther King - passes for another year, a quote that he was famous for (no, not ‘I have a dream’), is cropping up across social media at a rate of knots. 

Over the past 12 months we’ve seen a massive shift in brand advertising. Priorities have changed from selling in the key USPs of the company – whether it’s the precision of a Gillette razor blade or the quality of Nike trainers – to championing societal issues.

Whilst November is normally the key month to push your Christmas messaging and campaigns, some brands took the time to highlight important issues, orchestrate change and make people laugh.

The Roland Dransfield team has been celebrating this week after being named PR & Marketing Agency of the Year at the City of Manchester Business Awards.

The realisation that someone is buying their followers and likes usually results in an immediate unfollow. It’s disingenuous and highlights a company’s failings of not being able to hold and retain honest customers.

Fallen behind with your Christmas marketing? It happens to the best of us, but it’s important to ensure that even if you’ve failed to plan, you still have some fail-safe ways to show your customers some love this season.

Last week we were absolutely delighted to attend the MPA Awards, where we scooped up two incredible wins.

This week Roland Dransfield scored a Best Sports Campaign shortlisting for the Northern Marketing Awards 2018.

Marketing your brand is a full-time job and requires a full, experienced team to ensure fruitful and effective campaigns. So, why not offload some of your work onto someone who works specifically in the field you’re struggling in?