This week, we were taken by surprise as Instagram launched their brand new ‘Reels’ feature.

We can’t quite believe we’re saying this, but today marks our 24^th anniversary as a business.

"Leaders Create Leaders” is one of The Roland Dransfield Way’s 15 values - values that keep us focused on how we want to conduct business and ourselves. This particular value reminds us that anybody, at any level of seniority or experience, has the ability to lead - and that a great leader creates other leaders throughout their team.

It goes without saying that during these incredibly trying times, many of us have been focused primarily on doing all we can to get ourselves and our families through each day. But as we continue navigating this ‘new normal’, Mancunians are finding new ways to display their renowned community spirit by helping the less fortunate.

Two months ago today, the Roland Dransfield team watched the Government’s Coronavirus press conference at 5pm in silence. When it finished we all looked at each other blankly. Everyone’s always got something to say in our office – it’s a competition to get the best line out all the time, but nobody uttered a word. It hit us right then that this was serious – that things were going to change very dramatically, very quickly.

Even when you have a lot of time to prepare, coming up with new strategies to win business, engage with your audience and create shareable content can be a huge challenge.

The most important thing in the world right now is supporting our NHS. People are putting their lives on the line daily to make sure we get the chance to live. For this reason, Roland Dransfield is proud to partner with the NHS and Celebrity eSports on the NHS Charities Together Cup, in association with Lynx and PlayStation.

Manchester-headquartered PR agency Roland Dransfield has launched a new initiative to keep the city’s creative industry thriving in the face of the Coronavirus pandemic.

J.K Rowling once said, ‘We are only as strong as we are united and as weak as we are divided’. This current crisis is affecting us all, both individually and collectively, but it has also revealed that we are surrounded by incredible, dedicated people who are ready to help one another and determined to not let this situation damage our city and our businesses.