As MIPIM 2019 approaches, it’s about time you got your social media plan of action in place in order to enhance your exposure and maximize your new business opportunities.

In just two weeks’ time MIPIM 2019 will be getting underway, seeing the Manchester Pavilion turn into a hive of property announcements, thoughtful debates and discussions surrounding the infrastructural future of our city.

Our senior account manager and property PR expert Maria Murphy is heading to MIPIM for the first time this year. Read her thoughts on what she’s hoping to get from the experience.

MIPIM veteran Alex Bell, Roland Dransfield’s head of media, shares his thoughts on what’s changed and what he’s looking forward to seeing this year.

Manchester-based communications agency Roland Dransfield has appointed Alison Owen as Account Director.

As Martin Luther King Day – an American holiday celebrating the life of legendary social activist Martin Luther King - passes for another year, a quote that he was famous for (no, not ‘I have a dream’), is cropping up across social media at a rate of knots. 

Over the past 12 months we’ve seen a massive shift in brand advertising. Priorities have changed from selling in the key USPs of the company – whether it’s the precision of a Gillette razor blade or the quality of Nike trainers – to championing societal issues.

Whilst November is normally the key month to push your Christmas messaging and campaigns, some brands took the time to highlight important issues, orchestrate change and make people laugh.

The Roland Dransfield team has been celebrating this week after being named PR & Marketing Agency of the Year at the City of Manchester Business Awards.

The realisation that someone is buying their followers and likes usually results in an immediate unfollow. It’s disingenuous and highlights a company’s failings of not being able to hold and retain honest customers.