Roland Dransfield Blog

Social media for hotels: How Manchester venues shape up

Posted by Hannah Khan

Jun 30, 2014 3:22:00 PM


With Manchester having up to a million international visitors in a year, hotels are an essential part of the city. By 2013 there were 7,860 hotel rooms around Manchester and with plans to increase this number in the works, it has been said that the figure will jump to a huge 11,137 by 2016. It's all well and good building masses of hotels, but will developers be able to cater for all of Manchester's 1,171,000+ worldwide visitors?

Hotels pic 1

Considering this, events in the city, such as the yearly Christmas markets, constantly growing in popularity and adding £74.3m to the local economy in 2012, there's definitely a gap in the market for new brands to join the hotel world and massive potential to fill the beds.

In this article, we'll investigate which Manchester hotels are making the most of social media and share some of our top tips for creating a strong social marketing plan that will help you attract new customers in the increasingly competitive hospitality market.


Topics: marketing, Social Media, social networking, customer service, hotels,, travel, Manchester, online voucher, social media engagement

PR for start-ups: Getting the most out of your efforts

Posted by Clare Coyne

Apr 22, 2014 11:17:40 AM


PR_for_startups_via_umipAllan Prits is Head of Corporate Communications, Media and PR for UMIP, The University of Manchester's agent for Intellectual Property (IP) commercialisation. UMIP helps turn the results of world-leading research from the University into world-beating businesses, products and services which it achieves through the sale of IP or through licensing or spinning out companies.

In this guest blog, Allan looks at how PR support over the past ten years has helped not only launch spin-out companies and their first products or services but also further develop their profiles both on and offline. He gives some simple tips and advice.


Topics: PR, marketing, press releases, small businesses, SMEs

Should You Buy Email Marketing Lists?

Posted by Gerald Heneghan

Oct 9, 2013 12:06:00 PM


Email marketing is a massively popular tool these days and rightly so. It's cost effectiveness, quantifiability  and potential for accurate targeting are unparalleled across the marketing spectrum, however, it's not uncommon for newcomers to the field to be waylaid by utilising outdated techniques or ignoring best practice.

In this guide, we'll look at some of these common pitfalls and address the burning question for email marketing beginners - should you attempt to quickly increase your contacts by buying or renting a list?


Topics: Tips, Digital Marketing, Content Marketing, marketing, SEO, Social Media, Email marketing

Selling Property Online: Top Tips for Marketing Houses in a Digital Age

Posted by Suzy Simpson

Oct 3, 2013 1:08:00 PM


The rise of the digital age and emergence of property marketing websites such as Rightmove and Zoopla has resulted in a drastic change in the way that people view potential properties.

In this article, we'll offer a brief overview of how the shift online has changed the way the UK property market works and provide some top tips on taking advantage of new and emerging marketing avenues.


Topics: Online Marketing, PR, Digital Marketing, marketing, property, Social Media, online advertising, estate agents,, houses,

5 Reasons Why No One Reads Your Content

Posted by Gerald Heneghan

Sep 3, 2013 3:21:00 PM


So you've heard that content is king and have jumped on the bandwagon in earnest. But your content creation efforts haven't had the impact you desired and the rampant hordes of visitors are nowhere to be seen.

There's somewhere between half a billion and 14 billion websites on the internet right now and with content generation at an all-time high, it's more important than ever to find out why no one is reading your content.


Topics: Digital Marketing, Content Marketing, marketing, Communications, SEO, Social Media

What's the difference between marketing and PR?

Posted by Gerald Heneghan

Sep 3, 2013 12:01:00 PM


Marketing and PR are two terms that are used somewhat interchangeably these days. But do they still deserve to be recognised as separate disciplines and if so, what's the difference?

In this guide, we'll delve into the relationship between PR and marketing and hopefully bust some myths about the ways in which they work.


Topics: Digital Marketing, marketing, News

Award entry marketing: A guide to gaining gongs

Posted by Gerald Heneghan

Sep 3, 2013 11:59:00 AM

Winning awards can be a great boost to marketing and PR efforts, however many companies are understandably put off by the somewhat daunting prospect of creating a tender.

But with more and more niche and sector-specific awards being rolled out year after year, there's never been a better time to bolster your profile with some relevant accolades.

In this guide, we'll introduce you to the award entry process and provide some concrete advice on overcoming common pitfalls and ensuring your tender gets the recognition it deserves.


Topics: PR, marketing, News

Social Media for the Property Sector: Five things you need to know

Posted by Suzy Simpson

Sep 3, 2013 11:55:00 AM


Social media is bigger than big, so you can be forgiven for finding the prospect of entering the world of social engagement daunting. The truth is, you don’t need to know how each of the abundant social media platforms work to realise that if you aren’t using social media as a key component in your property scheme’s marketing mix, you are missing out on a vital tool for engaging with your target audiences - potential occupiers who are using social media platforms to search for residential and commercial property space online every day.


Topics: Digital Marketing, marketing, News, SEO, built environment, property, Social Media

4 Things Star Wars can Teach Us About Content Marketing

Posted by Gerald Heneghan

Sep 3, 2013 11:54:00 AM


Star_Wars_and_content_marketing_lessonsWith Manchester Comicon coming up this weekend, we thought it'd be a great idea to repost this themed blog from our old site (originally posted on May 4th).

May the Fourth be with you and happy Star Wars Day! In this specially-themed post (read: shameless tie-in), we'll be discussing just some of the many things one of our favourite sci-fi franchises can teach us about content marketing.


Topics: Online Marketing, Google, PR, Digital Marketing, Content Marketing, marketing, SEO, Social Media

PR In the Digital Age

Posted by Gerald Heneghan

Sep 3, 2013 11:49:00 AM

The dawn of digital has had an indisputable affect on the world of PR, but has it changed the fundamentals of the discipline? In this article we'll take a look at the impact of new and exciting digital tools on a traditional field that dates back centuries.


Topics: Google, PR, Digital Marketing, Content Marketing, marketing, News

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