Roland Dransfield Blog

PR for SMEs: 8 tips on creating a successful plan

Posted by Suzy Simpson

Apr 29, 2014 3:10:34 PM


We're firm believers that PR for SMEs is a worthwhile activity. If sufficient time is allotted to goal setting and strategy and tasks are carried out in the right way - it can deliver exponentially better returns than many other marketing avenues.

In this guide, we'll set out some of our top tips on creating a PR plan that delivers and how to get the most bang for your buck from a campaign.


Topics: PR, Digital Marketing, small business pr, SMEs, marketing and PR

PR and marketing for SMEs: How to use Growth Vouchers

Posted by Lisa Morton

Apr 15, 2014 10:08:00 AM


Growth_VoucherThe government's landmark Growth Voucher scheme is well underway. More than 1,000 SMEs of all kinds have received vouchers from the £30 million pot, which equates to £2 million worth of advice on support on areas like IT, finance and marketing.

In this guide, we'll take an in-depth look at the scheme and explore the ways that the initiative can make PR and marketing for SMEs much more cost-effective.


Topics: government, SMEs, marketing and PR, Growth Vouchers, Enterprise Nation

PR and Marketing for SMEs with no budget

Posted by Maria Murphy

Apr 9, 2014 11:48:00 AM


PR and marketing for SMEs can be a trial, especially when your business is just getting off the ground. While there's obvious benefits to promoting your product or service on a wider scale - smaller firms are often constrained by time, resources and budget.

In this guide, we'll examine some options that you can implement today for little-to-no cost and offer some top tips on getting started.


Topics: blogging, social media marketing, small businesses, SMEs, marketing and PR

PR Brief Writing: A beginner's guide for in-house marketers

Posted by Clare Coyne

Nov 5, 2013 2:40:00 PM


Experience_at_a_Manchester_PR_agency_can_be_fruitful_for_graduatesIf you are part of an in-house marketing team, you may find at some point that you are asked to put together a PR brief. Perhaps you are going to review your existing PR set-up or maybe you have never appointed an agency before. Either way, it can be quite daunting knowing what to ask of people to ensure you get the best possible responses back.

So, if that's you and you really are not sure quite where to start, the following guide might just help. We'll look at some crucial questions you should be asking including measurement and fees and also give some good tips on what include in the brief. 


Topics: Public Relations, copywriting, PR Brief, in-house marketing, marketing and PR

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