Roland Dransfield Blog

Google's mobile friendliness testing tool and changes to mobile search results

Posted by Gerald Heneghan

Nov 19, 2014 11:23:00 AM


mobile_friendly_label-683642-editedGoogle has unveiled a new tool to help users discover how friendly a website is in terms of mobile browsing. 

The announcement goes on to confirm that the search giant will also be focusing on trying out this criteria as a ranking signal – potentially giving sites that cater to mobile devices a boost in ranking potential.

Within mobile search results, it'll also be granting mobile-friendly sites a corresponding label to denote their status. This builds upon a 2013 update that saw Google roll out ranking changes that penalised websites that failed to cater for this fast-growing segment of internet users.


Topics: Online Marketing, SEO, mobile search,

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