Roland Dransfield Blog

Content marketing for commercial property agents: Creating compelling content that'll bring in occupiers

Posted by Kate Healey

Aug 5, 2015 10:30:00 AM


contentmarketingforofficeagentsWith hundreds of potential commercial properties available at the click of a button, it's harder than ever for schemes to differentiate themselves from every other development in the market. 

Fortunately, few seem to take advantage of online avenues and the number one way to set yourself apart on the web is by publishing content that out-performs that of your competitors. 

In this guide, we'll offer some top tips on creating relevant content that will pique the interest of potential occupiers, as well as how to leverage these qualified leads and get them over the line and on the books.


Topics: Online Marketing, Content Marketing, commercial property

Capitalising on PR via your online assets

Posted by Gerald Heneghan

Jul 16, 2015 2:26:00 PM


SMgraphicPR, and its media relations aspects in particular, can be great for getting your name in the headlines, but you're missing a trick if you're not using your online assets to extend its reach.

The dawn of digital has made it easier than ever to connect with key audiences and in this guide, we'll illustrate some simple ways to complement your PR by making proper use of digital channels.


Topics: media relations, Online Marketing, PR

How to better-understand your customers with persona development

Posted by Lisa Morton

Jun 30, 2015 12:47:00 PM



If you want to really understand someone, you have to walk a mile in their shoes.

However, in lieu of mass footwear thievery – a tool known as 'persona development' can be of particular benefit to companies looking to get a better handled on their customer base.


Topics: Online Marketing

How the internet has changed the way housebuilders market properties

Posted by Maria Murphy

Feb 5, 2015 12:13:00 PM


the_web_has_changed_how_houses_are_soldUnless you've been living under a rock for the past decade or so, it'll have been hard to ignore the rapid pace with which our daily lives and routines have become more intertwined with digital technologies.

We're not merely comfortable with carrying around powerful computers in our pockets – we're reliant on them. The increasing ubiquity of connected devices, like smartphones and tablets, has transformed both our day-to-day lives and the way we do business.

And in perhaps no other sector has the change been as profound as in residential property. In this guide, we'll take a look at how the house-buying process has changed and examine the implications for residential developers in the coming years.


Topics: Online Marketing, estate agents,, housebuilders

Google's mobile friendliness testing tool and changes to mobile search results

Posted by Gerald Heneghan

Nov 19, 2014 11:23:00 AM


mobile_friendly_label-683642-editedGoogle has unveiled a new tool to help users discover how friendly a website is in terms of mobile browsing. 

The announcement goes on to confirm that the search giant will also be focusing on trying out this criteria as a ranking signal – potentially giving sites that cater to mobile devices a boost in ranking potential.

Within mobile search results, it'll also be granting mobile-friendly sites a corresponding label to denote their status. This builds upon a 2013 update that saw Google roll out ranking changes that penalised websites that failed to cater for this fast-growing segment of internet users.


Topics: Online Marketing, SEO, mobile search,

The implications of semantic search for the property sector

Posted by Gerald Heneghan

Nov 4, 2014 1:07:00 PM


natural_language_and_semanticsSemantic search is a topic you're likely to have brushed upon if you've kept a proverbial ear to the ground in terms of digital marketing over the past few years. 

But what is this arcane technology and will it be a blessing or a curse for property companies looking to compete online? 

In this guide, we'll answer some of the most common questions about semantic search and offer practical advice on how property companies can get ahead of the game in the field.


Topics: Online Marketing, semantic search, property marketing

Hubspot UK Review: What's it like being a partner?

Posted by Gerald Heneghan

Oct 30, 2014 1:41:00 PM



Hubspot is a renowned provider of inbound marketing software and support. But what's it like using it on a day-to-day basis?

In this guide, we'll offer an in-depth review of how we've got to grips with Hubspot over the last 18 months and provide some insight on what kinds of businesses can benefit from it.


Topics: Online Marketing, Hubspot, inbound marketing

SEO for the Property Sector: Part 2 - The Set Up

Posted by Gerald Heneghan

Jun 11, 2014 12:38:00 PM


Welcome to part two of our comprehensive guide of how to do SEO for the property sector. In part one, we got a good chunk of the theory behind SEO under our belts, so in this section we'll be concentrating on how to generate a plan, undertake research and set up your campaign.


Topics: Online Marketing, Digital Marketing, SEO, property

SEO for the Property Sector: A beginner's guide - Part 1 - Theory

Posted by Gerald Heneghan

Jun 9, 2014 4:49:00 PM


Search engine optimisation (SEO) can seem to be a bit of an arcane practice for those unfamiliar with its inner workings. While it's easy to see how lucrative achieving a high position in search results can be, the process of achieving this can seem somewhat mystifying to newcomers. 

In this guide, we'll take a detailed look at how SEO for property works and offer some top tips on optimising your online presence with a view to attracting more customers through the web.


Topics: Online Marketing, SEO, PPC, inbound marketing

Online marketing in the North West: How SMEs are embracing digital

Posted by Gerald Heneghan

May 8, 2014 1:18:00 PM


As SME month comes to an end here at RDPR, we've decided to end proceedings with a detailed look at real-life examples of how some of the top SMEs in the region are utilising online marketing.

Using the SME 300 table produced by North-West Business Insider in November last year as a basis, we've delved into the web presence of the top ten companies to see how actively they're embracing online marketing, what platforms they're using and suggested potential areas where they could expand their efforts.


Topics: Online Marketing, Digital Marketing, blogging, social media marketing, SMEs

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