How not to outreach 


    As covered in our guide to SEO for the property sector, acquiring inbound links is a major focus for companies looking to bolster their performance in search.

    One popular tactic is offering to write guest articles for another site in exchange for a link back to the domain of your choice. This form of linkbuilding is known as 'outreach' and despite Google's warnings about link schemes, remains a popular avenue for many digital marketers.

    There's a right way and wrong way to go about this, however, and I thought I'd share one cringe-inducing, real-life example that landed in my inbox and highlighted some of the worst practices.

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