As PR professionals, one of the obstacles we face are clients who simply don’t understand the importance of investing in good photography.
The importance of images should never be underestimated, yet the amount of times I have been told: “I have someone in the office with a digital camera who can take a few shots” is scary.
As a former newspaper reporter, I can tell you that as soon as that image lands on the picture editor’s desk, it will be deleted and then the sad likelihood is the accompanying story will also be spiked.
Because like it or not - PR isn’t just about press releases, it’s about supplying engaging, quality content to whichever publication (on or off-line) you are trying to secure coverage within.
And sometimes, a good photograph can be the ONLY reason a press release is ever run in the first place.