Roland Dransfield Blog

SEO for the Property Sector: A beginner's guide - Part 1 - Theory

Posted by Gerald Heneghan

Jun 9, 2014 4:49:00 PM


Search engine optimisation (SEO) can seem to be a bit of an arcane practice for those unfamiliar with its inner workings. While it's easy to see how lucrative achieving a high position in search results can be, the process of achieving this can seem somewhat mystifying to newcomers. 

In this guide, we'll take a detailed look at how SEO for property works and offer some top tips on optimising your online presence with a view to attracting more customers through the web.


Topics: Online Marketing, SEO, PPC, inbound marketing

How does PPC Work? - A Beginner's Guide For Marketers

Posted by Gerald Heneghan

Oct 17, 2013 2:47:00 PM

If you've been thinking about branching out into the world of online marketing, you've undoubtedly come across pay per click (PPC) advertising.

How_does_pay_per_click_work_with_local_searchesHowever, behind this intimidating term lies a fairly  straightforward way to bypass SEO and get your  website seen by the people that matter. 

So how does PPC work? In this guide, we'll give you a primer on the ins and outs of the format and offer some tips on getting your first PPC campaign off the ground.


Topics: Online Marketing, online advertising, Pay Per Click, PPC, Google Adwords, Keywords

PR for small businesses: Do SMEs need PR?

Posted by Clare Coyne

Oct 7, 2013 3:31:00 PM


Despite the growing range of cheap digital marketing tools, small businesses are still at something of a disadvantage when it comes to promoting themselves and enhancing their visibility.

Many companies in this category lack a high-profile in terms of physical presence and won't typically have a huge amount to spend on paid methods such as advertising. While search and social media have certainly levelled the playing field to an extent, they're still highly resource-intensive tasks that demand both time and technical skill.

Given this situation, could it be worth it for SMEs (small to medium-sized enterprises) to branch out into PR? In this guide, we'll delve into the issue and provide some actionable advice on whether PR is right for your fledgling firm.


Topics: online advertising, PR and marketing, social media marketing, small businesses, small business pr, Pay Per Click, PPC, SMEs, Print Advertising

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