Roland Dransfield Blog

SEO for the Property Sector: A beginner's guide - Part 1 - Theory

Posted by Gerald Heneghan

Jun 9, 2014 4:49:00 PM

 

Search engine optimisation (SEO) can seem to be a bit of an arcane practice for those unfamiliar with its inner workings. While it's easy to see how lucrative achieving a high position in search results can be, the process of achieving this can seem somewhat mystifying to newcomers. 

In this guide, we'll take a detailed look at how SEO for property works and offer some top tips on optimising your online presence with a view to attracting more customers through the web.

more

Topics: Online Marketing, SEO, PPC, inbound marketing

How does PPC Work? - A Beginner's Guide For Marketers

Posted by Gerald Heneghan

Oct 17, 2013 2:47:00 PM


If you've been thinking about branching out into the world of online marketing, you've undoubtedly come across pay per click (PPC) advertising.

How_does_pay_per_click_work_with_local_searchesHowever, behind this intimidating term lies a fairly  straightforward way to bypass SEO and get your  website seen by the people that matter. 

So how does PPC work? In this guide, we'll give you a primer on the ins and outs of the format and offer some tips on getting your first PPC campaign off the ground.

more

Topics: Online Marketing, online advertising, Pay Per Click, PPC, Google Adwords, Keywords

PR for small businesses: Do SMEs need PR?

Posted by Clare Coyne

Oct 7, 2013 3:31:00 PM

 

Despite the growing range of cheap digital marketing tools, small businesses are still at something of a disadvantage when it comes to promoting themselves and enhancing their visibility.

Many companies in this category lack a high-profile in terms of physical presence and won't typically have a huge amount to spend on paid methods such as advertising. While search and social media have certainly levelled the playing field to an extent, they're still highly resource-intensive tasks that demand both time and technical skill.

Given this situation, could it be worth it for SMEs (small to medium-sized enterprises) to branch out into PR? In this guide, we'll delve into the issue and provide some actionable advice on whether PR is right for your fledgling firm.

more

Topics: online advertising, PR and marketing, social media marketing, small businesses, small business pr, Pay Per Click, PPC, SMEs, Print Advertising

Our Blog

The latest news and views from Manchester communications agency, Roland Dransfield. 

Subscribe to Email Updates

Posts by Topic

see all