Roland Dransfield Blog

If there’s one thing that any company needs to be aware of, it’s their reputation. How you’re known and perceived within your industry is incredibly important for doing business.

It’s no secret that video is taking over the internet – it accounts for 74% of online consumption in 2017. A video is able to positively activate people’s emotional responses in a very small window of time, and as such they’re a great way to drum up business and get your brand name out to your intended audience.

There’s nothing that stresses a company out more than having to handle a crisis in our increasingly social world. People don’t miss a beat in 2017.

One of the most iconic things about your website and brand are the images and visual identity that you choose to identify your company.

In June last year Instagram announced they would be offering a service for businesses – and rightly so. Created in 2010, the mobile photo and sharing app and social networking platform has over 500 million monthly active users and after hundreds of interviews with businesses the outcome was for the introduction of a business page.

If your company engages with external audiences, participates in media relations or could face a potential crisis then you need a spokesperson to respond to enquiries and represent the company.

When companies launch their PR activity, the first task is to set goals which will evaluate the success of the campaign. The key to accurately and efficiently measuring the success of PR depends on choosing the correct metric to correspond with the objective of the PR activity.

News is simply defined as, "newly received or noteworthy information, especially about recent events.”

In this guide, we layout five notable areas of importance when discussing whether or not a news story will be scooped up by the press. Ideally, a great news story should typically embody at least two of these when competing for publication.

We're delighted to welcome Sam Hughes to the team as our new head of digital.