In a slew of new features launched by Instagram in 2020 ‘Guides’ seemingly flew under the radar as ‘Reels’ took the social media platform by storm. But what is this new feature’s purpose and what benefits does it provide for brands? We thought we’d shed some light on the conception of Guides and what role they can play in a social media content strategy. Take a look! 

The world of Public Relations is an ever shifting and evolving industry - which makes it unbelievably exciting - but also challenges you to constantly be up to date. 

The Mail Online recently reported that a school spent £6,500 on Public Relations and legal teams to suppress rumours about a major playground brawl.

The Budget has been and gone, but opportunities still abound for savvy companies that will exploit its content to show off their thought leadership over the coming days. 

If you feel a pang of envy when seeing another businesses' name in the papers, then this is the guide for you. So without further ado, let's delve into some of the best ways to capitalise on the Budget – and similar political events – with a view to boosting your PR, marketing and online presence.

Whether it’s on television, online or print, we’re all exposed to relentless amounts of PR every day from companies trying to put their product in the best light possible. 

Without question, the rise of social media in people’s lives on mobiles and tablets means that a greater amount of an organisation’s attention is placed on creating a successful Twitter/Facebook post.

Achieving a substantial amount of views on one of these websites can be similiar to gaining front page on an established publication like the Finanicial Times. 

This can be done via amusing pictures, engaging with their audiences in online conversation or even a public stunt, all which would be documented across several different online platforms. 

Some companies have taken full advantage of this ever-growing way of reaching their audience with some brilliant PR campaigns in the last year, whereas some have fallen flat or not quite got the right message across.

So without further ado, here’s our pick of the good and bad side of social media PR – ‘The Best and Worst Social Media PR Campaigns of 2014’.

Getting started in PR and marketing can be a daunting prospect for SMEs, but fortunately there's more resources than ever to help you get to grips with the basics.

Sorting the wheat from the chaff is no easy feat however, and the average small business owner doesn’t have the time to trawl through the vast volumes being written on these topics.

With this in mind, we've brought together ten of our favourite resources to help you get more from your marketing.

Corporate event planning is one of the bread and butter services of a PR company. In this guide, we'll share tips gleaned during our years' of experience in the field to help you pull off a successful event without making it look like you've broken a sweat.

This month, we're featured guest bloggers for Fashion Rider, where we discuss why you'd opt for PR and how to make the most out of your agency. 

In a world where we are inundated by choice, and are bombarded by marketing messages on a daily basis that try to persuade us to 'buy, buy, buy!' it is no surprise that many of us have learned to turn a deaf ear to the propagators of these messages.

With consumers becoming more and more desensitised to the effects of marketing and PR, we investigate how companies should approach the issue of convincing people to choose their brands?

Despite the growing range of cheap digital marketing tools, small businesses are still at something of a disadvantage when it comes to promoting themselves and enhancing their visibility.

Many companies in this category lack a high-profile in terms of physical presence and won't typically have a huge amount to spend on paid methods such as advertising. While search and social media have certainly levelled the playing field to an extent, they're still highly resource-intensive tasks that demand both time and technical skill.

Given this situation, could it be worth it for SMEs (small to medium-sized enterprises) to branch out into PR? In this guide, we'll delve into the issue and provide some actionable advice on whether PR is right for your fledgling firm.