Roland Dransfield Blog

PR for small businesses: Do SMEs need PR?

Posted by Clare Coyne

Oct 7, 2013 3:31:00 PM

 

Despite the growing range of cheap digital marketing tools, small businesses are still at something of a disadvantage when it comes to promoting themselves and enhancing their visibility.

Many companies in this category lack a high-profile in terms of physical presence and won't typically have a huge amount to spend on paid methods such as advertising. While search and social media have certainly levelled the playing field to an extent, they're still highly resource-intensive tasks that demand both time and technical skill.

Given this situation, could it be worth it for SMEs (small to medium-sized enterprises) to branch out into PR? In this guide, we'll delve into the issue and provide some actionable advice on whether PR is right for your fledgling firm.

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Topics: online advertising, PR and marketing, social media marketing, small businesses, small business pr, Pay Per Click, PPC, SMEs, Print Advertising

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