PR for professional services – a “nice to have” or something you have to consider when either you or your client makes a faux-pas? Although many firms have a retained PR agency on hand for any crisis, few engage with them, yet are surprised when they don’t get the column inches they expected.
With the latest statistics from the Solicitors Regulation Authority highlighting that 30 of the UK’s top 200 law firms are in serious financial difficulty, with reports of a further 160 firms at risk of failure, ensuring that you are getting the best return on investment has never been more important.
So what can you do? We’ve identified some of the areas where many organisations struggle when making their first forays into collaborating with a PR agency: