Roland Dransfield Blog

MIPIM 2017: What a difference a year makes

Posted by Damian Leonard

Feb 14, 2018 11:06:09 AM

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What a difference a year makes. Just one year ago, the MIPIM Manchester delegation was out in force with exciting and hopeful plans to change the way we provide accommodation in Manchester, do business and socialise.

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Topics: property, Manchester, MIPIM

Winning property awards – how to stand out from your competitors

Posted by Damian Leonard

Dec 12, 2017 6:12:51 PM

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It’s important that you give your commercial or residential scheme the best chance of success, and having sought-after trophies in your back pocket to showcase your scheme in the best possible light is a great way to do that.

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Topics: property, awards, winning

3 tips for marketing a mixed-use scheme

Posted by Damian Leonard

Oct 31, 2017 12:29:21 PM

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Mixed-use schemes are growing in popularity, particularly across the North West. From Altair in Altrincham to Rochdale Riverside in Rochdale, you only have to take a look at property news to see the huge explosion of mixed-use schemes across our region.

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Topics: marketing, property, Social Media, media, mixed-use scheme

Placemaking: How to embed your scheme into its new city

Posted by Damian Leonard

Sep 8, 2017 4:44:05 PM

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Congratulations, you received planning permission, developed your scheme and now you’re officially a brand new member of the city. Hurrah! We’re sorry to break it to you though, as your work is definitely not over.

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Topics: marketing, property, Social Media, placemaking

Social media advertising for your property sales strategy

Posted by Sam Hughes

Aug 24, 2017 9:48:32 AM

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Topics: property, Social Media, Advertising, facebook

5 ways to change the perception of a scheme that has constantly failed

Posted by Damian Leonard

Jul 27, 2017 11:20:15 AM

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When you put a lot of work into something, it can be disheartening to see it fail. A property scheme is not only a huge commercial investment, but it’s something that a developer, contractor or agent can take a huge personal investment in – you want to see your hard work pay off.

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Topics: reputation management, PR, property, fail

What do property journalists want to see in a press release?

Posted by Joanna Craig

May 17, 2017 11:55:32 AM

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When writing a press release for any niche sector, it’s important to keep your audience in mind. For property journalists, the requirements for your press release totally depend on what type of development you’re covering.

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Topics: property, press releases

Social media for the property sector: A beginner’s guide

Posted by Damian Leonard

May 4, 2017 1:02:48 PM

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Social media has become an unavoidable platform when looking at your marketing strategy. It allows your business and your stakeholders to interact with consumers and businesses like never before. With over a billion daily active users, you’re missing a massive opportunity to interact and grow your target audience.

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Topics: property, Social Media, Manchester

Why is social media relevant for the property sector?

Posted by Joanna Craig

Aug 30, 2016 11:38:14 AM

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Social media is more than just a way of contacting your friends or sharing photos - it’s a tool for doing business.

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Topics: property, Social Media

How can PR/social media help let a new scheme?

Posted by Caroline Aspinall

May 24, 2016 3:12:13 PM

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Doing PR within the property sector comes with a host of unique challenges and the dawn of digital has certainly had an impact on the way we work.  But what does this mean for successfully launching your new scheme to the market?

In this guide, we explore how a PR and social strategy is crucial to a successful lettings strategy whilst at the same time building a positive reputation for your property and your organisation.

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Topics: property, Social Media, property marketing

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