Roland Dransfield Blog

What do property journalists want to see in a press release?

Posted by Joanna Craig

May 17, 2017 11:55:32 AM

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When writing a press release for any niche sector, it’s important to keep your audience in mind. For property journalists, the requirements for your press release totally depend on what type of development you’re covering.

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Topics: property, press releases

Social media for the property sector: A beginner’s guide

Posted by Damian Leonard

May 4, 2017 1:02:48 PM

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Social media has become an unavoidable platform when looking at your marketing strategy. It allows your business and your stakeholders to interact with consumers and businesses like never before. With over a billion daily active users, you’re missing a massive opportunity to interact and grow your target audience.

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Topics: property, Social Media, Manchester

Why is social media relevant for the property sector?

Posted by Joanna Craig

Aug 30, 2016 11:38:14 AM

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Social media is more than just a way of contacting your friends or sharing photos - it’s a tool for doing business.

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Topics: property, Social Media

How can PR/social media help let a new scheme?

Posted by Caroline Aspinall

May 24, 2016 3:12:13 PM

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Doing PR within the property sector comes with a host of unique challenges and the dawn of digital has certainly had an impact on the way we work.  But what does this mean for successfully launching your new scheme to the market?

In this guide, we explore how a PR and social strategy is crucial to a successful lettings strategy whilst at the same time building a positive reputation for your property and your organisation.

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Topics: property, Social Media, property marketing

Roland Dransfield appointed to market Allied London's XYZ Building

Posted by Caroline Aspinall

Aug 21, 2015 3:19:35 PM

 

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The Roland Dransfield team is over the moon to announce we've been appointed to help Allied London establish its exciting XYZ brand.

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Topics: property, property marketing, XYZ

5 Reasons Social Media is a Must at MIPIM

Posted by Kate Healey

Mar 9, 2015 12:20:00 PM

 

The great and the good from the world’s property industry are once again cutting the tags off their new sunglasses as they prepare for another trip to the sunny shores of the Cote D’azur for MIPIM, the annual property conference. 

Breakfast events, meetings and dinners are shoehorned into the four day event, with the objective of casting the net further to make new relationships and solidifying existing relationships. Over the last few years, social media has transformed the way in which the MIPIM fraternity communicates - helping to increase your reach change in person and overcome the criticism that “it’s just Manchester but by the sea.” 

In this guide, we'll explain why using social media is a “must” at MIPIM, if you want to grow your business and offer some ideas that'll help you be part of the #MIPIM2015 conversation.

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Topics: property, Social Media

The impact of HS2 on the North West Property Sector

Posted by George Brown

Dec 5, 2014 3:41:00 PM

 

H2_and_Manchester_PropertyOpinions are divided on HS2. Utter that fateful initialism and you're likely to be met with a range of reactions – from the apathetic and the enthusiastic to the outraged. 

And more fuel is constantly being thrown on the fire as plans are amended and high-profile figures like Boris Johnson – who recently claimed that Crossrail 2 might be more beneficial for the economy - add their two cents to the debate. 

But before we throw down our rail tickets in an act of defiance and sign up to Stop HS2, it's worth noting the several ways in which HS2 could enhance the north-west's economy and bolster our rapidly-recovering property sector.

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Topics: property, Manchester, hs2,

Planning and Development: What the Cabinet Reshuffle Could Mean for the Property Sector

Posted by Clare Coyne

Jul 16, 2014 3:01:50 PM

 

Nick_Boles_MPFollowing the promotion of former planning minister Nick Boles to Minister of State for the Department for Business, Innovation and Skills, as well as the Department for Education yesterday (July 15th), the coalition government has named his successor as Brandon Lewis.

Lewis, however, will not simply be taking on his predecessors' responsibilities - and for the first time in five years, the UK will see the ministries of both housing and planning combined into a single position.

In this article, we'll provide a brief overview as to what this step can tell us about the coalition's intentions for both housing and residential development, as well how the appointment is likely to be received in the property sector and beyond.

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Topics: property, property development, planning

SEO for the Property Sector: Part 3 - Web Design and Development

Posted by Gerald Heneghan

Jun 23, 2014 12:21:00 PM

 

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The design of your site and the optimisation of behind-the-scenes elements are two vital considerations when it comes to promoting SEO-friendliness, as well as giving your visitors a better experience.

Depending on the state of your current site and its architecture, undertaking an SEO campaign might necessitate some changes. This can range from a complete overhaul, to some relatively minor cosmetic alterations and anything in between.

There are a wealth of situations where choices in this regard can help or hinder your SEO campaign, but as this a beginner's guide, we'll shy away from focusing too much on the technical elements.

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Topics: SEO, property, web design

SEO for the Property Sector: Part 2 - The Set Up

Posted by Gerald Heneghan

Jun 11, 2014 12:38:00 PM

 

Welcome to part two of our comprehensive guide of how to do SEO for the property sector. In part one, we got a good chunk of the theory behind SEO under our belts, so in this section we'll be concentrating on how to generate a plan, undertake research and set up your campaign.

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Topics: Online Marketing, Digital Marketing, SEO, property

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