Roland Dransfield Blog

3 tips for marketing a mixed-use scheme

Posted by Damian Leonard

Oct 31, 2017 12:29:21 PM

marketing a mixed-use scheme

Mixed-use schemes are growing in popularity, particularly across the North West. From Altair in Altrincham to Rochdale Riverside in Rochdale, you only have to take a look at property news to see the huge explosion of mixed-use schemes across our region.

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Topics: marketing, property, Social Media, media, mixed-use scheme

Placemaking: How to embed your scheme into its new city

Posted by Damian Leonard

Sep 8, 2017 4:44:05 PM

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Congratulations, you received planning permission, developed your scheme and now you’re officially a brand new member of the city. Hurrah! We’re sorry to break it to you though, as your work is definitely not over.

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Topics: marketing, property, Social Media, placemaking

Social media advertising for your property sales strategy

Posted by Sam Hughes

Aug 24, 2017 9:48:32 AM

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Topics: property, Social Media, Advertising, facebook

5 ways to change the perception of a scheme that has constantly failed

Posted by Damian Leonard

Jul 27, 2017 11:20:15 AM

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When you put a lot of work into something, it can be disheartening to see it fail. A property scheme is not only a huge commercial investment, but it’s something that a developer, contractor or agent can take a huge personal investment in – you want to see your hard work pay off.

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Topics: reputation management, PR, property, fail

What do property journalists want to see in a press release?

Posted by Joanna Craig

May 17, 2017 11:55:32 AM

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When writing a press release for any niche sector, it’s important to keep your audience in mind. For property journalists, the requirements for your press release totally depend on what type of development you’re covering.

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Topics: property, press releases

Social media for the property sector: A beginner’s guide

Posted by Damian Leonard

May 4, 2017 1:02:48 PM

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Social media has become an unavoidable platform when looking at your marketing strategy. It allows your business and your stakeholders to interact with consumers and businesses like never before. With over a billion daily active users, you’re missing a massive opportunity to interact and grow your target audience.

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Topics: property, Social Media, Manchester

Why is social media relevant for the property sector?

Posted by Joanna Craig

Aug 30, 2016 11:38:14 AM

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Social media is more than just a way of contacting your friends or sharing photos - it’s a tool for doing business.

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Topics: property, Social Media

How can PR/social media help let a new scheme?

Posted by Caroline Aspinall

May 24, 2016 3:12:13 PM

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Doing PR within the property sector comes with a host of unique challenges and the dawn of digital has certainly had an impact on the way we work.  But what does this mean for successfully launching your new scheme to the market?

In this guide, we explore how a PR and social strategy is crucial to a successful lettings strategy whilst at the same time building a positive reputation for your property and your organisation.

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Topics: property, Social Media, property marketing

Roland Dransfield appointed to market Allied London's XYZ Building

Posted by Caroline Aspinall

Aug 21, 2015 3:19:35 PM

 

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The Roland Dransfield team is over the moon to announce we've been appointed to help Allied London establish its exciting XYZ brand.

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Topics: property, property marketing, XYZ

5 Reasons Social Media is a Must at MIPIM

Posted by Kate Healey

Mar 9, 2015 12:20:00 PM

 

The great and the good from the world’s property industry are once again cutting the tags off their new sunglasses as they prepare for another trip to the sunny shores of the Cote D’azur for MIPIM, the annual property conference. 

Breakfast events, meetings and dinners are shoehorned into the four day event, with the objective of casting the net further to make new relationships and solidifying existing relationships. Over the last few years, social media has transformed the way in which the MIPIM fraternity communicates - helping to increase your reach change in person and overcome the criticism that “it’s just Manchester but by the sea.” 

In this guide, we'll explain why using social media is a “must” at MIPIM, if you want to grow your business and offer some ideas that'll help you be part of the #MIPIM2015 conversation.

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Topics: property, Social Media

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