On the back of our investigations into digital marketing in the property sector, we decided to do some first-hand research into what the north-west's property agents think about social media and how they use it on a day-to-day basis. 

    The Sample 

    We surveyed 26 property agents on their social media usage via a web survey and looked into various facets of how they perceive social media in terms of both industry and personal usage.

    As well as looking at the raw figures in regard to usage, favoured platforms and time spent – we also asked for qualitative impressions on how property agents viewed social media and its use within their industry.

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