Roland Dransfield Blog

Doing PR within the property sector comes with a host of unique challenges and the dawn of digital has certainly had an impact on the way we work.  But what does this mean for successfully launching your new scheme to the market?

In this guide, we explore how a PR and social strategy is crucial to a successful lettings strategy whilst at the same time building a positive reputation for your property and your organisation.

The Roland Dransfield team is over the moon to announce we've been appointed to help Allied London establish its exciting XYZ brand.

Semantic search is a topic you're likely to have brushed upon if you've kept a proverbial ear to the ground in terms of digital marketing over the past few years. 

But what is this arcane technology and will it be a blessing or a curse for property companies looking to compete online? 

In this guide, we'll answer some of the most common questions about semantic search and offer practical advice on how property companies can get ahead of the game in the field.

On the back of our investigations into digital marketing in the property sector, we decided to do some first-hand research into what the north-west's property agents think about social media and how they use it on a day-to-day basis. 

The Sample 

We surveyed 26 property agents on their social media usage via a web survey and looked into various facets of how they perceive social media in terms of both industry and personal usage.

As well as looking at the raw figures in regard to usage, favoured platforms and time spent – we also asked for qualitative impressions on how property agents viewed social media and its use within their industry.

Video is huge. Ever-faster internet connection speeds combined with the vast proliferation of mobile devices means people are no longer tied to desktops and their appetite for multimedia content is ravenous.

More than six billion hours of video are watched each month on YouTube alone and companies across all sectors have been keen to get to grips with video to market their products and services. And with playable video search results now coming as standard on Google - it's clear the world of search will be placing ever-more emphasis on multimedia in the coming years.

In this guide, we've investigated a sample of property companies with operations in the north-west to provide some insight into how they're utilising video to extend the reach of their property marketing.