Roland Dransfield Blog

5 Reasons Social Media is a Must at MIPIM

Posted by Kate Healey

Mar 9, 2015 12:20:00 PM

 

The great and the good from the world’s property industry are once again cutting the tags off their new sunglasses as they prepare for another trip to the sunny shores of the Cote D’azur for MIPIM, the annual property conference. 

Breakfast events, meetings and dinners are shoehorned into the four day event, with the objective of casting the net further to make new relationships and solidifying existing relationships. Over the last few years, social media has transformed the way in which the MIPIM fraternity communicates - helping to increase your reach change in person and overcome the criticism that “it’s just Manchester but by the sea.” 

In this guide, we'll explain why using social media is a “must” at MIPIM, if you want to grow your business and offer some ideas that'll help you be part of the #MIPIM2015 conversation.

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Topics: property, Social Media

The impact of HS2 on the North West Property Sector

Posted by George Brown

Dec 5, 2014 3:41:00 PM

 

H2_and_Manchester_PropertyOpinions are divided on HS2. Utter that fateful initialism and you're likely to be met with a range of reactions – from the apathetic and the enthusiastic to the outraged. 

And more fuel is constantly being thrown on the fire as plans are amended and high-profile figures like Boris Johnson – who recently claimed that Crossrail 2 might be more beneficial for the economy - add their two cents to the debate. 

But before we throw down our rail tickets in an act of defiance and sign up to Stop HS2, it's worth noting the several ways in which HS2 could enhance the north-west's economy and bolster our rapidly-recovering property sector.

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Topics: property, Manchester, hs2,

Planning and Development: What the Cabinet Reshuffle Could Mean for the Property Sector

Posted by Clare Coyne

Jul 16, 2014 3:01:50 PM

 

Nick_Boles_MPFollowing the promotion of former planning minister Nick Boles to Minister of State for the Department for Business, Innovation and Skills, as well as the Department for Education yesterday (July 15th), the coalition government has named his successor as Brandon Lewis.

Lewis, however, will not simply be taking on his predecessors' responsibilities - and for the first time in five years, the UK will see the ministries of both housing and planning combined into a single position.

In this article, we'll provide a brief overview as to what this step can tell us about the coalition's intentions for both housing and residential development, as well how the appointment is likely to be received in the property sector and beyond.

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Topics: property, property development, planning

SEO for the Property Sector: Part 3 - Web Design and Development

Posted by Gerald Heneghan

Jun 23, 2014 12:21:00 PM

 

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The design of your site and the optimisation of behind-the-scenes elements are two vital considerations when it comes to promoting SEO-friendliness, as well as giving your visitors a better experience.

Depending on the state of your current site and its architecture, undertaking an SEO campaign might necessitate some changes. This can range from a complete overhaul, to some relatively minor cosmetic alterations and anything in between.

There are a wealth of situations where choices in this regard can help or hinder your SEO campaign, but as this a beginner's guide, we'll shy away from focusing too much on the technical elements.

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Topics: SEO, property, web design

SEO for the Property Sector: Part 2 - The Set Up

Posted by Gerald Heneghan

Jun 11, 2014 12:38:00 PM

 

Welcome to part two of our comprehensive guide of how to do SEO for the property sector. In part one, we got a good chunk of the theory behind SEO under our belts, so in this section we'll be concentrating on how to generate a plan, undertake research and set up your campaign.

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Topics: Online Marketing, Digital Marketing, SEO, property

Housebuilders and social media: Who does it best?

Posted by Lisa Morton

Jan 31, 2014 2:09:00 PM

 

As housebuilders' month draws to a close here at RDPR - we've decided to round things off by delving into some real-life examples of how some of the top industry names are utilising their web presence.

We've taken a look at some of the country's biggest and brightest, compared their social activity, what platforms they're on and offered our picks on who's doing it best, worst and not at all.

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Topics: property, Twitter, house building, social media marketing, social media complaints, housebuilders, LinkedIn, Analytics, facebook

Online marketing for the built environment - How housebuilders can create an online community

Posted by Maria Murphy

Jan 24, 2014 10:42:00 AM

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Savvy online marketing has historically been associated with large multinational corporations. But, in reality, everyone is searching the web for information on products and services and looking for advice on absolutely everything.

Gone are the days when mammoth marketing budgets determined the success of a housing scheme and with 90% of home buyers are using the internet to conduct their research, online marketing has now become a necessity for housebuilders.

In this post, we’ll explore how house builders can effectively employ online marketing tactics to create and most importantly connect with a targeted online community.

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Topics: Online Marketing, built environment, property, Social Media, Twitter, housebuilders

Crisis communications for residential house builders: Three top Tips

Posted by Clare Coyne

Jan 22, 2014 1:01:00 PM

 

property

With residential house sales showing a strong start in the New Year, house builders are swiftly moving ahead with plans for further development and, according to a recent RICS report, the UK aims to bring up to 5,000 new homes to the market in 2014.

In this guide, we'll take a look at how some of the big names handle crisis communications and provide some suggestions on how to tackle complaints in a way that reflects well on your brand.

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Topics: Crisis communications, property, Social Media, house building, housebuilders, customer service

Should housebuilders be relying on local ads to promote their houses?

Posted by Maria Murphy

Jan 20, 2014 3:24:00 PM

 

For years the housebuilding industry has relied on traditional and local media outlets to promote new homes. However, with the Liverpool Daily Post closing its doors last year due to both falling advertisement revenues and circulation figures - housebuilders are undoubtedly considering alternatives.

The fact that digital marketing techniques are on the up and up is pushing more and more businesses to rethink their marketing output and adapt their strategies when targeting, pursuing and converting new home buyers.

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In the past, we have seen regional papers work wonders in attracting new buyers, however, with our local publications depleting at a rapid rate there's never been a more opportune time to investigate alternate ways to advertise and promote housing schemes.

 

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Topics: Digital Marketing, SEO, property, Social Media, Advertising, house building, social networking, video, housebuilders

Public consultation and developers: What you need to know

Posted by Charlene McAuley

Jan 15, 2014 1:00:00 PM

The Localism Act has placed the onus on developers to pay more than lip service to community consultation during the pre-application planning stage, and will make the degree of consultation a material consideration at the determination stage.

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In this post, we will be explaining why developers need to stand up, take notice, and engage with the increasingly enfranchised local community before submitting an application as failure to do can have a negative impact on the scheme and your reputation. 

 

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Topics: property, property consultation, community

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