Social media is more than just a way of contacting your friends or sharing photos - it’s a tool for doing business.

Doing PR within the property sector comes with a host of unique challenges and the dawn of digital has certainly had an impact on the way we work.  But what does this mean for successfully launching your new scheme to the market?

In this guide, we explore how a PR and social strategy is crucial to a successful lettings strategy whilst at the same time building a positive reputation for your property and your organisation.

The Roland Dransfield team is over the moon to announce we've been appointed to help Allied London establish its exciting XYZ brand.

The great and the good from the world’s property industry are once again cutting the tags off their new sunglasses as they prepare for another trip to the sunny shores of the Cote D’azur for MIPIM, the annual property conference. 

Breakfast events, meetings and dinners are shoehorned into the four day event, with the objective of casting the net further to make new relationships and solidifying existing relationships. Over the last few years, social media has transformed the way in which the MIPIM fraternity communicates - helping to increase your reach change in person and overcome the criticism that “it’s just Manchester but by the sea.” 

In this guide, we'll explain why using social media is a “must” at MIPIM, if you want to grow your business and offer some ideas that'll help you be part of the #MIPIM2015 conversation.

Opinions are divided on HS2. Utter that fateful initialism and you're likely to be met with a range of reactions – from the apathetic and the enthusiastic to the outraged. 

And more fuel is constantly being thrown on the fire as plans are amended and high-profile figures like Boris Johnson – who recently claimed that Crossrail 2 might be more beneficial for the economy - add their two cents to the debate. 

But before we throw down our rail tickets in an act of defiance and sign up to Stop HS2, it's worth noting the several ways in which HS2 could enhance the north-west's economy and bolster our rapidly-recovering property sector.

Following the promotion of former planning minister Nick Boles to Minister of State for the Department for Business, Innovation and Skills, as well as the Department for Education yesterday (July 15^th), the coalition government has named his successor as Brandon Lewis.

Lewis, however, will not simply be taking on his predecessors' responsibilities - and for the first time in five years, the UK will see the ministries of both housing and planning combined into a single position.

In this article, we'll provide a brief overview as to what this step can tell us about the coalition's intentions for both housing and residential development, as well how the appointment is likely to be received in the property sector and beyond.

The design of your site and the optimisation of behind-the-scenes elements are two vital considerations when it comes to promoting SEO-friendliness, as well as giving your visitors a better experience.

Depending on the state of your current site and its architecture, undertaking an SEO campaign might necessitate some changes. This can range from a complete overhaul, to some relatively minor cosmetic alterations and anything in between.

There are a wealth of situations where choices in this regard can help or hinder your SEO campaign, but as this a beginner's guide, we'll shy away from focusing too much on the technical elements.

Welcome to part two of our comprehensive guide of how to do SEO for the property sector. In part one, we got a good chunk of the theory behind SEO under our belts, so in this section we'll be concentrating on how to generate a plan, undertake research and set up your campaign.

As housebuilders' month draws to a close here at RDPR - we've decided to round things off by delving into some real-life examples of how some of the top industry names are utilising their web presence.

We've taken a look at some of the country's biggest and brightest, compared their social activity, what platforms they're on and offered our picks on who's doing it best, worst and not at all.

Savvy online marketing has historically been associated with large multinational corporations. But, in reality, everyone is searching the web for information on products and services and looking for advice on absolutely everything.

Gone are the days when mammoth marketing budgets determined the success of a housing scheme and with 90% of home buyers are using the internet to conduct their research, online marketing has now become a necessity for housebuilders.

In this post, we’ll explore how house builders can effectively employ online marketing tactics to create and most importantly connect with a targeted online community.