Roland Dransfield Blog

Marketing your brand: The Psychology of Persuasion and Purchasing Decisions

Posted by Samantha Lim

Oct 10, 2013 9:38:00 AM


In a world where we are inundated by choice, and are bombarded by marketing messages on a daily basis that try to persuade us to 'buy, buy, buy!' it is no surprise that many of us have learned to turn a deaf ear to the propagators of these messages.

With consumers becoming more and more desensitised to the effects of marketing and PR, we investigate how companies should approach the issue of convincing people to choose their brands?


Topics: Online Marketing, Advertising, online advertising, PR and marketing, psychology

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