Roland Dransfield Blog

7 ways to get your company in the headlines with forward features and editorial calendars

Posted by Kate Healey

Feb 19, 2015 1:12:00 PM


forward_features_are_a_valuable_resource-518604-editedWhile not as popular as they once were, forward features remain a staple of PR and media relations. 

These resources, also referred to as 'editorial calendars' provides a glimpse into what publications plan to cover in the future – giving PR agencies and in-house teams time to plan, prepare and pitch contributions.

In this guide, we'll take you through the best practice of using these assets and offer some top tips on increasing your chances of gaining coverage with editorial contributions.


Topics: media relations, Public Relations, forward features

Media relations: What is it and how does it work?

Posted by Maria Murphy

Aug 6, 2014 2:48:13 PM


Media relations is nothing newWhat is media relations?

Organisations' relationships with the media can be a somewhat contentious issue and PR agencies are often blamed for facilitating this skewed association.

For those of us in the industry, however, this everyday practice is far less controversial. And in this guide, we'll get to the bottom of what media relations is and how it works on a day-to-day basis.


Topics: media relations, PR, Public Relations

Choosing a PR Agency: 10 Top Tips for in-house marketing teams

Posted by Samantha Blackburn

Nov 8, 2013 11:00:00 AM

In-house teams often have a need to outsource some of their work to an external agency, but in such a competitive field, searching for a PR agency isn't the easiest of tasks. How do you differentiate between multiple agencies offering similar services?
Choosing a PR agency can be difficult
In this guide, we'll give you some top tips for finding and getting the most out of your PR agency. While there's no substitute for first-hand experience and a face-to-face meeting, there are a number of ways you can whittle down your choices:

Topics: Tips, Communications, Public Relations, blogging, agencies

PR Brief Writing: A beginner's guide for in-house marketers

Posted by Clare Coyne

Nov 5, 2013 2:40:00 PM


Experience_at_a_Manchester_PR_agency_can_be_fruitful_for_graduatesIf you are part of an in-house marketing team, you may find at some point that you are asked to put together a PR brief. Perhaps you are going to review your existing PR set-up or maybe you have never appointed an agency before. Either way, it can be quite daunting knowing what to ask of people to ensure you get the best possible responses back.

So, if that's you and you really are not sure quite where to start, the following guide might just help. We'll look at some crucial questions you should be asking including measurement and fees and also give some good tips on what include in the brief. 


Topics: Public Relations, copywriting, PR Brief, in-house marketing, marketing and PR

Do your own in-house marketing and PR: Press Releases

Posted by Lisa

Sep 3, 2013 3:16:00 PM

The value of press releases is often overlooked in favour of exciting new digital tools and firm favourites like printed materials and direct mail. However, despite some claiming that you should ditch the press release, here at RDPR we think it can be a powerful tool for businesses of all shapes and sizes when used in the right way.

In this guide, we'll take a look at the do's and don'ts of press releases and provide you with the tips you'll need to start producing and distributing top-notch releases that get your message out to the people that matter.


Topics: media relations, Content Marketing, Communications, Public Relations


Posted by Gerald Heneghan

Sep 3, 2013 2:30:00 PM

Small Agency of the Year 2013

We’re absolutely delighted to have won this year’s Prolific North Award for Small PR Agency and would like to extend our thanks to the organisers for a great evening and our amazing team for making this win possible in the first place.


Topics: Prolific North, PR, News, Public Relations, Roland Dransfield PR, awards

Online marketing strategies for retailers: How to get internet exposure for your business

Posted by Maria Murphy

Sep 3, 2013 12:47:00 PM


Print, radio and TV advertising have been the traditional staples of retail marketing for many a year. But in today's climate, online marketing is just as - if not more - important for those with a message to get out.

With all the competition around these days, you can't just sit there and expect people to come to your website, you have to do something about it. There are many ways to increase your exposure on the web and we've put together a handy guide to help you during your first forays into online marketing.

Topics: Google, Content Marketing, retail, Public Relations

Four Reasons You Should Care About Reputation Management

Posted by Gerald Heneghan

Sep 3, 2013 11:56:00 AM


Reputation management used to be something of an arcane practice - conducted behind closed doors and involving whispered conversations between influential people. However, the dawn of digital means that reams of dirty laundry have been brought out to hang on Google's front page.

This has made the field somewhat more egalitarian as it's not just billion-pound businesses and international corporations that have to fear bad press anymore. In this guide, we'll take a look into the world of reputation management and more importantly, explain how it affects you.


Topics: reputation management, Digital Marketing, News, SEO, Public Relations

Finding Business Through Social Media - First Steps for the Reluctant CEO

Posted by Lisa

Sep 3, 2013 11:53:00 AM

When the business world fell off a cliff in 2008, tried and tested development tactics felt immediately redundant. Prospects weren't calling back, or returning emails, meetings were being cancelled, trusted contacts had lost jobs or moved positions.  New business opportunities had disappeared overnight.


Topics: Online Marketing, PR, Digital Marketing, Content Marketing, Social Media, Public Relations

North West Insider Property Awards

Posted by Gerald Heneghan

Sep 3, 2013 11:48:00 AM


Last night (May 23rd) saw the North West property industry come together for the biggest awards event in the calendar. Hosted by veteran broadcaster Gyles Brandreth, the evening attracted over 1,000 people from throughout the sector to celebrate notable achievements and milestones in the field.


Topics: PR, News, built environment, property, Public Relations, Roland Dransfield PR

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