The Manchester-headquartered PR and communications agency has also announced a restructure which sees Lisa Morton become CEO and Alex Bell named COO

 

While not as popular as they once were, forward features remain a staple of PR and media relations. 

These resources, also referred to as 'editorial calendars' provides a glimpse into what publications plan to cover in the future – giving PR agencies and in-house teams time to plan, prepare and pitch contributions.

In this guide, we'll take you through the best practice of using these assets and offer some top tips on increasing your chances of gaining coverage with editorial contributions.

 

What is media relations?

Organisations' relationships with the media can be a somewhat contentious issue and PR agencies are often blamed for facilitating this skewed association.

For those of us in the industry, however, this everyday practice is far less controversial. And in this guide, we'll get to the bottom of what media relations is and how it works on a day-to-day basis.

The value of press releases is often overlooked in favour of exciting new digital tools and firm favourites like printed materials and direct mail. However, despite some claiming that you should ditch the press release, here at RDPR we think it can be a powerful tool for businesses of all shapes and sizes when used in the right way.

In this guide, we'll take a look at the do's and don'ts of press releases and provide you with the tips you'll need to start producing and distributing top-notch releases that get your message out to the people that matter.

We’re absolutely delighted to have won this year’s Prolific North Award for Small PR Agency and would like to extend our thanks to the organisers for a great evening and our amazing team for making this win possible in the first place.

 

Print, radio and TV advertising have been the traditional staples of retail marketing for many a year. But in today's climate, online marketing is just as - if not more - important for those with a message to get out.

With all the competition around these days, you can't just sit there and expect people to come to your website, you have to do something about it. There are many ways to increase your exposure on the web and we've put together a handy guide to help you during your first forays into online marketing.

 

Reputation management used to be something of an arcane practice - conducted behind closed doors and involving whispered conversations between influential people. However, the dawn of digital means that reams of dirty laundry have been brought out to hang on Google's front page.

This has made the field somewhat more egalitarian as it's not just billion-pound businesses and international corporations that have to fear bad press anymore. In this guide, we'll take a look into the world of reputation management and more importantly, explain how it affects you.

When the business world fell off a cliff in 2008, tried and tested development tactics felt immediately redundant. Prospects weren't calling back, or returning emails, meetings were being cancelled, trusted contacts had lost jobs or moved positions.  New business opportunities had disappeared overnight.