QR codes were once the next big thing in combining off and online marketing, but with many industry luminaries sounding their death knell, it seems this relatively new technology could already be on the ropes. In this article, we'll try and get to the bottom of QR code usage and find out whether they're something that's still worth investing in.
If you live or work in Manchester, there's a good chance you have at least a passing familiarity with the city's infamous Metrolink tram system.
Despite the reams of Twitter abuse and queries being hurled its way over its poor operation, Transport for Greater Manchester (TFGM), the authority that oversees the service, seemed somewhat reluctant to engage with its stakeholders via the medium.
In this post, we'll investigate how one irate customer's open letter and the accompanying outpouring of support changed all that.