Does the Digital world know more about us than we do ourselves?
What I learnt at Digital Swot
One of the most interesting talks at the recent Digital Swot conference was The Next Web's Martin Bryant's presentation which offered an insight to how digital technology is set to advance over the next few years. Something that fascinates me in particular is the question of whether it will expand at such a rate that we are unable to control what is being created.
One thing Martin went into detail about is the development of new search apps. The main idea of these apps, such as Google Now and Yahoo's Aviate, is the fact that apps will learn things about us that we might not want them to.
Housebuilders are often responsible for managing the properties they construct and let's face it - mistakes can happen. If you were to move into a new home and find a fault with the windows, a certain fixture that isn't fitted properly or discover the heating doesn't work - you'd want to voice your annoyance.
While your company undoubtedly has a formal complaints structure in place, consumers in virtually every field are increasingly opting to abandon these routes in favour of venting their frustrations on online channels like social media.
So what can housebuilders learn about handling online complaints from the failures and successes of others both within their sector and beyond? In this article, we'll find out.
social media complaints,
May the best brand win
A significant amount of how you manage your online reputation is determined by the brand values you want to get across to your audience.
Getting people to recommend your brand through word of mouth, social reviews and referrals is one of the key aspects of creating a relatable and successful image. Social promotion will help you engender trust, loyalty, and popularity from your customers.
In this guide, we'll examine how to ensure your brand values help portray your company ethics in a way that creates a bond with your intended audience on both a physical and a psychological level.
social media marketing,
Ryanair seems to be subject to criticism on a weekly basis, however, recent revelations on Channel 4's Dispatches programme are amongst the most damaging yet.
Over the last few months, both the red and blue sides of Manchester have lost a celebrated manager, but that's where the similarity ends.
Reputation management used to be something of an arcane practice - conducted behind closed doors and involving whispered conversations between influential people. However, the dawn of digital means that reams of dirty laundry have been brought out to hang on Google's front page.
This has made the field somewhat more egalitarian as it's not just billion-pound businesses and international corporations that have to fear bad press anymore. In this guide, we'll take a look into the world of reputation management and more importantly, explain how it affects you.
BP, reputation management and crisis communications
Crisis communications strategies are a must for high-profile organisations, but even the big players sometimes slip up. In this article, we’ll take a look at the lessons that can be learned from the errors made by BP in the wake of the Deep Water Horizon oil spill and other, more recent, negative press.