Roland Dransfield Blog

5 ways to change the perception of a scheme that has constantly failed

Posted by Damian Leonard

Jul 27, 2017 11:20:15 AM

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When you put a lot of work into something, it can be disheartening to see it fail. A property scheme is not only a huge commercial investment, but it’s something that a developer, contractor or agent can take a huge personal investment in – you want to see your hard work pay off.

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Topics: reputation management, PR, property, fail

Interactive digital apps: Do they know more about us than we do ourselves?

Posted by Hannah Khan

Feb 7, 2014 2:49:00 PM

Does the Digital world know more about us than we do ourselves?

What I learnt at Digital Swot

One of the most interesting talks at the recent Digital Swot conference was The Next Web's Martin Bryant's presentation which offered an insight to how digital technology is set to advance over the next few years. Something that fascinates me in particular is the question of whether it will expand at such a rate that we are unable to control what is being created. 

 

One thing Martin went into detail about is the development of new search apps. The main idea of these apps, such as Google Now and Yahoo's Aviate, is the fact that apps will learn things about us that we might not want them to.

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Topics: reputation management, Google, Digital Marketing, Technology, social networking, online, socialmedia, Snapchat, Yahoo, Digital Swot, Digital, Apps, Interactive,

Handling complaints online: What housebuilders can learn from the sinners and saints of social media marketing

Posted by Gerald Heneghan

Jan 14, 2014 12:56:00 PM

 

Housebuilders are often responsible for managing the properties they construct and let's face it - mistakes can happen. If you were to move into a new home and find a fault with the windows, a certain fixture that isn't fitted properly or discover the heating doesn't work - you'd want to voice your annoyance.


While your company undoubtedly has a formal complaints structure in place, consumers in virtually every field are increasingly opting to abandon these routes in favour of venting their frustrations on online channels like social media.

So what can housebuilders learn about handling online complaints from the failures and successes of others both within their sector and beyond? In this article, we'll find out.

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Topics: reputation management, property, Social Media, social networking, complaints, online reputation, social media complaints, online presence

Social Media Branding : 5 top tips

Posted by Hannah Khan

Dec 9, 2013 4:31:00 PM

May the best brand win

A significant amount of how you manage your online reputation is determined by the brand values you want to get across to your audience.

Getting people to recommend your brand through word of mouth, social reviews and referrals is one of the key aspects of creating a relatable and successful image. Social promotion will help you engender trust, loyalty, and popularity from your customers.

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In this guide, we'll examine how to ensure your brand values help portray your company ethics in a way that creates a bond with your intended audience on both a physical and a psychological level.

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Topics: reputation management, Content Marketing, Social Media, B2B, social media marketing, content, branding, brand awareness

Reputation Management: Ryanair defends its position amid safety claims

Posted by Charlene McAuley

Oct 4, 2013 12:30:00 PM

Ryanair seems to be subject to criticism on a weekly basis, however, recent revelations on Channel 4's Dispatches programme are amongst the most damaging yet.

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Topics: media relations, reputation management, Ryanair, defamation

Crisis Communications in the Premier League: A Tale of One City

Posted by Charlene

Sep 3, 2013 11:57:47 AM

Over the last few months, both the red and blue sides of Manchester have lost a celebrated manager, but that's where the similarity ends.
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Topics: reputation management, PR, Crisis communications, Digital Marketing, News

Four Reasons You Should Care About Reputation Management

Posted by Gerald Heneghan

Sep 3, 2013 11:56:00 AM

 

Reputation management used to be something of an arcane practice - conducted behind closed doors and involving whispered conversations between influential people. However, the dawn of digital means that reams of dirty laundry have been brought out to hang on Google's front page.

This has made the field somewhat more egalitarian as it's not just billion-pound businesses and international corporations that have to fear bad press anymore. In this guide, we'll take a look into the world of reputation management and more importantly, explain how it affects you.

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Topics: reputation management, Digital Marketing, News, SEO, Public Relations

BP, reputation management and crisis communications

Posted by Charlene McAuley

Aug 5, 2013 10:25:00 AM

BP, reputation management and crisis communications

Crisis communications strategies are a must for high-profile organisations, but even the big players sometimes slip up. In this article, we’ll take a look at the lessons that can be learned from the errors made by BP in the wake of the Deep Water Horizon oil spill and other, more recent, negative press.

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Topics: reputation management, PR, Crisis communications

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