Roland Dransfield Blog

Christmas Marketing: Are retailers undertaking an online exodus?

Posted by Maria Murphy

Nov 20, 2013 2:33:00 PM


Christmas_advertising_and_marketing_is_tailoredBy now all major retailers in the UK have launched their Christmas campaigns, however, this year it seems more are ploughing their budget into online activity in an effort to mirror their audience's shopping habits.

While some argue that the kick-off for Christmas advertising gets earlier every year, things typically get underway just after Bonfire Night. It's a magical time of year, when retailers and virtually every other type of business commence their seasonal advertising campaigns to encourage shoppers to get in the mood for the celebrations and shell out some festive funds on their goods and services.

In this article, we'll look at examples of the UK’s bigger retailers Christmas campaigns and the results they have achieved with these so far. We'll also investigate why we think retailers might be looking at shifting their mindset to offer advertising campaigns for TV and online.


Topics: retail, online advertising, christmas,, yuletide,, christmas marketing,, festive,

Why are retailers seeing an increase in footfall?

Posted by Maria Murphy

Oct 24, 2013 11:57:00 AM


New statistics indicate that the UK retail sector has seen something of a rebound in recent months. But what's driving this trend and how can retailers capitalise on this newfound optimism?


Topics: retail, property, social media marketing, Ipsos,, Economy,, retail statistics, UK,

Online marketing for retailers: 5 examples of social media marketing excellence

Posted by Maria Murphy

Sep 13, 2013 12:30:00 PM


Retailers have embraced social media wholeheartedly and it's no wonder. The interactive format is ideal for retail businesses and early adopters in the sector have used the power of social to devastating effect.  

Statistics show that retailers excel at using the likes of Twitter, Pinterest and particularly Facebook to go beyond simply engaging prospects - and are actively using these mediums as sales tools in themselves.

To give newcomers to the social scene some inspiration on how to best utilise these exciting new avenues, we've identified a few examples of retailers at the top of their social media game and discuss how you can emulate these industry leaders.


Topics: Online Marketing, retail, Social Media, Retailers

Online marketing strategies for retailers: How to get internet exposure for your business

Posted by Maria Murphy

Sep 3, 2013 12:47:00 PM


Print, radio and TV advertising have been the traditional staples of retail marketing for many a year. But in today's climate, online marketing is just as - if not more - important for those with a message to get out.

With all the competition around these days, you can't just sit there and expect people to come to your website, you have to do something about it. There are many ways to increase your exposure on the web and we've put together a handy guide to help you during your first forays into online marketing.

Topics: Google, Content Marketing, retail, Public Relations

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