Last week, we reported on what we learned from one of the UK’s finest search, analytics and social conferences, SAScon. Amongst a whole host of industry experts, one session that called to me was Laura Thomas’s (Head of Online Display at MediaCom) “Paid Social and the Quest for Creativity” talk, where she explored what it means to be creative and how technology is influencing us.

As part of the digital team, I’m always looking at new ways to push our team to be more creative and the thought that technology is empowering us to do so really interested me. So I delved in deeper to what this means for us and the industry.

RDPR's digital team was privileged to attend SAScon 2016 last week (June 17-18th).

For those of you who didn't manage to make it, we've put together some key points that we gleaned from some of the fantastic search and social speakers in their fascinating presentations.

Jam-packed with industry experts and insights, SAScon is billed as one of the UK's finest search, analytics and social conferences – and it certainly didn't disappoint.

So without further ado (and in no particular order), here’s twelve lessons we took away from the tech-filled two-day event:

RDPR’s digital team were delighted to attend SAScon 2016, held at MMU Business school last week.

Still revelling from some of the fantastic sessions and presentations on day one, we were excited to see what day two had in store for us.

A recurring theme of SAScon yesterday was the importance of understanding your customers' behaviour, knowing which platforms they use and the best tools to reach them.