Roland Dransfield Blog

The implications of semantic search for the property sector

Posted by Gerald Heneghan

Nov 4, 2014 1:07:00 PM

 

natural_language_and_semanticsSemantic search is a topic you're likely to have brushed upon if you've kept a proverbial ear to the ground in terms of digital marketing over the past few years. 

But what is this arcane technology and will it be a blessing or a curse for property companies looking to compete online? 

In this guide, we'll answer some of the most common questions about semantic search and offer practical advice on how property companies can get ahead of the game in the field.

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Topics: Online Marketing, semantic search, property marketing

Semantic search, voice recognition and the future of online marketing

Posted by Gerald Heneghan

Nov 12, 2013 12:58:37 PM

 

Semantic_search_and_voice_recognition_go_hand_in_handDespite being knee-deep in the 21st Century, we all-too-often complain about the lack of flying cars, jet packs and robot servants that attend to our every need. 

While technology has certainly moved things forward, there's an obvious disparity between what we've got and what science fiction has led us to perceive we should have at this stage. We've made great strides in some areas - for instance our communications technology eclipses what Captain Kirk and co. fielded on away missions. 

However, one issue that has always struck me as a gaping omission is the way we interact with computers. Why in this day and age are we still (mostly) tethered to a mouse and keyboard?

In this article, we'll take a look at the past, present and future of voice recognition technology and investigate the implications this field has for search, marketing and the media in general.

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Topics: Online Marketing, search engine marketing, semantic search, search engines

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