Roland Dransfield Blog

BrightonSEO - a simple guide to content and SEO

Posted by Damian Leonard

Apr 20, 2017 1:52:38 PM


Another year, another BrightonSEO event. Throngs of SEO and content specialists from across the country congregated at the digital event of the year to gain insights into what’s ahead for the SEO world, and how to make the most of the tools we have at our disposal.


Topics: SEO, content, BrightonSEO

Google's mobile friendliness testing tool and changes to mobile search results

Posted by Gerald Heneghan

Nov 19, 2014 11:23:00 AM


mobile_friendly_label-683642-editedGoogle has unveiled a new tool to help users discover how friendly a website is in terms of mobile browsing. 

The announcement goes on to confirm that the search giant will also be focusing on trying out this criteria as a ranking signal – potentially giving sites that cater to mobile devices a boost in ranking potential.

Within mobile search results, it'll also be granting mobile-friendly sites a corresponding label to denote their status. This builds upon a 2013 update that saw Google roll out ranking changes that penalised websites that failed to cater for this fast-growing segment of internet users.


Topics: Online Marketing, SEO, mobile search,

SEO for the Property Sector Part Four: Content

Posted by Gerald Heneghan

Jul 3, 2014 2:14:00 PM


If you've paid any interest to the world of digital marketing in the past few years, you're likely to be as sick as I am of the phrase 'Content is King'. However, the role content plays in SEO for property companies is undeniably important. Content_is_king_in_seo_for_property-450192-edited

In this section of our guide, we'll delve into the affect content can have on where your site appears in search results, discuss best practice and address some of the most popular misconceptions surrounding the field.


Topics: Content Marketing, SEO, SEO for property,

SEO for the Property Sector: Part 3 - Web Design and Development

Posted by Gerald Heneghan

Jun 23, 2014 12:21:00 PM



The design of your site and the optimisation of behind-the-scenes elements are two vital considerations when it comes to promoting SEO-friendliness, as well as giving your visitors a better experience.

Depending on the state of your current site and its architecture, undertaking an SEO campaign might necessitate some changes. This can range from a complete overhaul, to some relatively minor cosmetic alterations and anything in between.

There are a wealth of situations where choices in this regard can help or hinder your SEO campaign, but as this a beginner's guide, we'll shy away from focusing too much on the technical elements.


Topics: SEO, property, web design

SEO for the Property Sector: Part 2 - The Set Up

Posted by Gerald Heneghan

Jun 11, 2014 12:38:00 PM


Welcome to part two of our comprehensive guide of how to do SEO for the property sector. In part one, we got a good chunk of the theory behind SEO under our belts, so in this section we'll be concentrating on how to generate a plan, undertake research and set up your campaign.


Topics: Online Marketing, Digital Marketing, SEO, property

SEO for the Property Sector: A beginner's guide - Part 1 - Theory

Posted by Gerald Heneghan

Jun 9, 2014 4:49:00 PM


Search engine optimisation (SEO) can seem to be a bit of an arcane practice for those unfamiliar with its inner workings. While it's easy to see how lucrative achieving a high position in search results can be, the process of achieving this can seem somewhat mystifying to newcomers. 

In this guide, we'll take a detailed look at how SEO for property works and offer some top tips on optimising your online presence with a view to attracting more customers through the web.


Topics: Online Marketing, SEO, PPC, inbound marketing

Should housebuilders be relying on local ads to promote their houses?

Posted by Maria Murphy

Jan 20, 2014 3:24:00 PM


For years the housebuilding industry has relied on traditional and local media outlets to promote new homes. However, with the Liverpool Daily Post closing its doors last year due to both falling advertisement revenues and circulation figures - housebuilders are undoubtedly considering alternatives.

The fact that digital marketing techniques are on the up and up is pushing more and more businesses to rethink their marketing output and adapt their strategies when targeting, pursuing and converting new home buyers.


In the past, we have seen regional papers work wonders in attracting new buyers, however, with our local publications depleting at a rapid rate there's never been a more opportune time to investigate alternate ways to advertise and promote housing schemes.



Topics: Digital Marketing, SEO, property, Social Media, Advertising, house building, social networking, video, housebuilders

Should You Buy Email Marketing Lists?

Posted by Gerald Heneghan

Oct 9, 2013 12:06:00 PM


Email marketing is a massively popular tool these days and rightly so. It's cost effectiveness, quantifiability  and potential for accurate targeting are unparalleled across the marketing spectrum, however, it's not uncommon for newcomers to the field to be waylaid by utilising outdated techniques or ignoring best practice.

In this guide, we'll look at some of these common pitfalls and address the burning question for email marketing beginners - should you attempt to quickly increase your contacts by buying or renting a list?


Topics: Tips, Digital Marketing, Content Marketing, marketing, SEO, Social Media, Email marketing

5 Reasons Why No One Reads Your Content

Posted by Gerald Heneghan

Sep 3, 2013 3:21:00 PM


So you've heard that content is king and have jumped on the bandwagon in earnest. But your content creation efforts haven't had the impact you desired and the rampant hordes of visitors are nowhere to be seen.

There's somewhere between half a billion and 14 billion websites on the internet right now and with content generation at an all-time high, it's more important than ever to find out why no one is reading your content.


Topics: Digital Marketing, Content Marketing, marketing, Communications, SEO, Social Media

What is Google Author Rank?

Posted by Gerald Heneghan

Sep 3, 2013 3:14:00 PM


What is Google Author Rank?

Google's Author Rank has been pegged as one of the biggest upcoming  issues in search, which is somewhat counter-intuitive - given the fact that it's yet to be implemented and unclear whether it ever will be. In this guide, we'll take an in-depth look at this arcane technology and its implications for online marketing and the use of social signals in search.


Topics: Tips, Google, Content Marketing, Technology, SEO, Social Media

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