Retailers have only relatively recently started to embrace social media in earnest. However, shopping centres across the UK are still missing out on the revolution when it comes to targeting their audiences.
Recent statistics have shown that shopping centres regularly excel at using the likes of Twitter and Facebook to attract more customers and increase footfall. Properly utilising these channels can make it easy to actively seek out and target key audiences.
To help you get the most out of your social media efforts, we've put together our picks of some of the best analytics tools on the market, as well as our top tips on how you can use social media to attract, engage and delight your key audiences.