Roland Dransfield Blog

PR for SMEs: 8 tips on creating a successful plan

Posted by Suzy Simpson

Apr 29, 2014 3:10:34 PM

PR_for_smes_can_be_a_success

We're firm believers that PR for SMEs is a worthwhile activity. If sufficient time is allotted to goal setting and strategy and tasks are carried out in the right way - it can deliver exponentially better returns than many other marketing avenues.

In this guide, we'll set out some of our top tips on creating a PR plan that delivers and how to get the most bang for your buck from a campaign.

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Topics: PR, Digital Marketing, small business pr, SMEs, marketing and PR

Press release writing for SMEs: Four key ingredients for success

Posted by Suzy Simpson

Apr 16, 2014 11:00:00 AM

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A client win, an internal promotion or appointment, a new service, or even a profit loss – whatever your news, a press release is often one of the most effective ways for an SME to communicate the stories it wants to share in with its key audiences.
 
In this guide, we'll help SMEs dodge the press release pitfalls that waylay even the largest of companies and break down some of the barriers that prevent your message getting out to the people that matter.
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Topics: press releases, small business pr, SMEs

PR for small businesses: Do SMEs need PR?

Posted by Clare Coyne

Oct 7, 2013 3:31:00 PM

 

Despite the growing range of cheap digital marketing tools, small businesses are still at something of a disadvantage when it comes to promoting themselves and enhancing their visibility.

Many companies in this category lack a high-profile in terms of physical presence and won't typically have a huge amount to spend on paid methods such as advertising. While search and social media have certainly levelled the playing field to an extent, they're still highly resource-intensive tasks that demand both time and technical skill.

Given this situation, could it be worth it for SMEs (small to medium-sized enterprises) to branch out into PR? In this guide, we'll delve into the issue and provide some actionable advice on whether PR is right for your fledgling firm.

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Topics: online advertising, PR and marketing, social media marketing, small businesses, small business pr, Pay Per Click, PPC, SMEs, Print Advertising

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