Apr 29, 2014 3:10:34 PM
We're firm believers that PR for SMEs is a worthwhile activity. If sufficient time is allotted to goal setting and strategy and tasks are carried out in the right way - it can deliver exponentially better returns than many other marketing avenues.
In this guide, we'll set out some of our top tips on creating a PR plan that delivers and how to get the most bang for your buck from a campaign.
Topics: PR, Digital Marketing, small business pr, SMEs, marketing and PR
Apr 16, 2014 11:00:00 AM
Topics: press releases, small business pr, SMEs
Oct 7, 2013 3:31:00 PM
Despite the growing range of cheap digital marketing tools, small businesses are still at something of a disadvantage when it comes to promoting themselves and enhancing their visibility.
Many companies in this category lack a high-profile in terms of physical presence and won't typically have a huge amount to spend on paid methods such as advertising. While search and social media have certainly levelled the playing field to an extent, they're still highly resource-intensive tasks that demand both time and technical skill.
Given this situation, could it be worth it for SMEs (small to medium-sized enterprises) to branch out into PR? In this guide, we'll delve into the issue and provide some actionable advice on whether PR is right for your fledgling firm.
Topics: online advertising, PR and marketing, social media marketing, small businesses, small business pr, Pay Per Click, PPC, SMEs, Print Advertising