Press releases are the bread and butter of PR, but we in the industry can sometimes assume that everyone knows the ins and outs of this staple.Many SMEs, particularly those graduating from start-up status, won't have been exposed to the workings of this PR fundamental, so in this guide, we'll look at where press releases come from, how they're distributed and how they turn into coverage for a business.
As SME month comes to an end here at RDPR, we've decided to end proceedings with a detailed look at real-life examples of how some of the top SMEs in the region are utilising online marketing.
Using the SME 300 table produced by North-West Business Insider in November last year as a basis, we've delved into the web presence of the top ten companies to see how actively they're embracing online marketing, what platforms they're using and suggested potential areas where they could expand their efforts.
Social media marketing is becoming an increasingly popular avenue for businesses of all shapes and sizes. As a cost-effective replacement for a traditional advertising campaign, using several platforms to communicate your brand values is a great option. But what many fail to consider is the time that it takes to deliver a strong campaign that'll generate leads and effectively attract your potential clients.
In this guide, we'll offer our top five tips on social media management tools that'll help you meet your social commitments in a fraction of the time it'd take you to do things manually.
We're firm believers that PR for SMEs is a worthwhile activity. If sufficient time is allotted to goal setting and strategy and tasks are carried out in the right way - it can deliver exponentially better returns than many other marketing avenues.
In this guide, we'll set out some of our top tips on creating a PR plan that delivers and how to get the most bang for your buck from a campaign.
Online marketing has undergone a sea change in the past few years. Producing and disseminating quality content is now one of the best ways to differentiate yourself from your peers and increase your chances of being found by your target audiences.
However, producing enough content to make a dent in terms of search and even finding stuff to talk about is commonly reported to be a major challenge, particularly for businesses at the smaller end of the scale.
In this guide, we'll introduce you a technique that could help take some of the pressure off and recommend some top sources that'll help you discover content to attract and delight your key audiences.
Allan Prits is Head of Corporate Communications, Media and PR for UMIP, The University of Manchester's agent for Intellectual Property (IP) commercialisation. UMIP helps turn the results of world-leading research from the University into world-beating businesses, products and services which it achieves through the sale of IP or through licensing or spinning out companies.
In this guest blog, Allan looks at how PR support over the past ten years has helped not only launch spin-out companies and their first products or services but also further develop their profiles both on and offline. He gives some simple tips and advice.
A client win, an internal promotion or appointment, a new service, or even a profit loss – whatever your news, a press release is often one of the most effective ways for an SME to communicate the stories it wants to share in with its key audiences.In this guide, we'll help SMEs dodge the press release pitfalls that waylay even the largest of companies and break down some of the barriers that prevent your message getting out to the people that matter.
The government's landmark Growth Voucher scheme is well underway. More than 1,000 SMEs of all kinds have received vouchers from the £30 million pot, which equates to £2 million worth of advice on support on areas like IT, finance and marketing.
In this guide, we'll take an in-depth look at the scheme and explore the ways that the initiative can make PR and marketing for SMEs much more cost-effective.
Getting started in PR and marketing can be a daunting prospect for SMEs, but fortunately there's more resources than ever to help you get to grips with the basics.
Sorting the wheat from the chaff is no easy feat however, and the average small business owner doesn’t have the time to trawl through the vast volumes being written on these topics.
With this in mind, we've brought together ten of our favourite resources to help you get more from your marketing.
PR and marketing for SMEs can be a trial, especially when your business is just getting off the ground. While there's obvious benefits to promoting your product or service on a wider scale - smaller firms are often constrained by time, resources and budget.
In this guide, we'll examine some options that you can implement today for little-to-no cost and offer some top tips on getting started.