Journal
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    For small businesses, marketing is a key concern and finding the time, resources and tools to properly promote yourself can be a never-ending struggle.

    Thankfully, the last decade has seen a sea change in the way we interact with the online world. With connection speeds growing and the ever-increasing proliferation of internet-capable devices, more people than ever are routinely turning to the web as part of their purchasing process.  

    This changing behaviour has opened the floodgates for small businesses looking to attract leads through a process commonly referred to as inbound marketing. But how does this new discipline work and what are the best ways for SMEs to take advantage of the opportunities presented by the web?

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    Despite the growing range of cheap digital marketing tools, small businesses are still at something of a disadvantage when it comes to promoting themselves and enhancing their visibility.

    Many companies in this category lack a high-profile in terms of physical presence and won't typically have a huge amount to spend on paid methods such as advertising. While search and social media have certainly levelled the playing field to an extent, they're still highly resource-intensive tasks that demand both time and technical skill.

    Given this situation, could it be worth it for SMEs (small to medium-sized enterprises) to branch out into PR? In this guide, we'll delve into the issue and provide some actionable advice on whether PR is right for your fledgling firm.

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