Roland Dransfield Blog

How to avoid social media horror stories: Four Top Tips For Marketers

Posted by Hannah Khan

Oct 31, 2013 2:00:00 PM


Social media is one of the most popular marketing strategies of the 21st century. However, as many leading businesses have found, it's becoming ever-more difficult to protect your company's brand values when using social media platforms.

In this specially-themed guide, we'll help you take advantage of best practice, while preventing your profiles from becoming a social media horror story.


Topics: media relations, Social Media, social media analytics, social media ROI,, negative press

Creating a social media marketing plan: Six tips for success

Posted by Gerald Heneghan

Sep 30, 2013 11:41:00 AM

Every man and his dog are on social media these days, and while you've got to be in it to win it - simply having a presence on a network is no guarantee of success. A lot of organisations establish a social media profile out of a sense that this is something they should be doing. However, approaching social media in this way will yield poor, if not damaging results.


In this guide, we'll take a look at the ways you can turn your in-house PR team into a galvanised social media machine and take advantage of the many opportunities provided by this new and exciting format.


Topics: Content Marketing, blogging, social media analytics, social media marketing, social media ROI,

Social media for shopping centres: A missed opportunity?

Posted by Maria Murphy

Sep 26, 2013 11:13:00 AM


Retailers have only relatively recently started to embrace social media in earnest. However, shopping centres across the UK are still missing out on the revolution when it comes to targeting their audiences. 

Social_media_for_shopping_centres_is_a_vital_toolRecent statistics have shown that shopping centres regularly excel at using the likes of Twitter and Facebook to attract more customers and increase footfall. Properly utilising these channels can make it easy to actively seek out and target key audiences. 

To help you get the most out of your social media efforts, we've put together our picks of some of the best analytics tools on the market, as well as our top tips on how you can use social media to attract, engage and delight your key audiences.


Topics: Social Media, shopping centres, social media analytics, web 2.0, social media marketing

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