Roland Dransfield Blog

Housebuilders and social media: Who does it best?

Posted by Lisa Morton

Jan 31, 2014 2:09:00 PM

 

As housebuilders' month draws to a close here at RDPR - we've decided to round things off by delving into some real-life examples of how some of the top industry names are utilising their web presence.

We've taken a look at some of the country's biggest and brightest, compared their social activity, what platforms they're on and offered our picks on who's doing it best, worst and not at all.

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Topics: property, Twitter, house building, social media marketing, social media complaints, housebuilders, LinkedIn, Analytics, facebook

Handling complaints online: What housebuilders can learn from the sinners and saints of social media marketing

Posted by Gerald Heneghan

Jan 14, 2014 12:56:00 PM

 

Housebuilders are often responsible for managing the properties they construct and let's face it - mistakes can happen. If you were to move into a new home and find a fault with the windows, a certain fixture that isn't fitted properly or discover the heating doesn't work - you'd want to voice your annoyance.


While your company undoubtedly has a formal complaints structure in place, consumers in virtually every field are increasingly opting to abandon these routes in favour of venting their frustrations on online channels like social media.

So what can housebuilders learn about handling online complaints from the failures and successes of others both within their sector and beyond? In this article, we'll find out.

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Topics: reputation management, property, Social Media, social networking, complaints, online reputation, social media complaints, online presence

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