Roland Dransfield Blog

How to avoid social media horror stories: Four Top Tips For Marketers

Posted by Hannah Khan

Oct 31, 2013 2:00:00 PM

 

Social_media_horror_stories_are_no_laughing_matter
Social media is one of the most popular marketing strategies of the 21st century. However, as many leading businesses have found, it's becoming ever-more difficult to protect your company's brand values when using social media platforms.

In this specially-themed guide, we'll help you take advantage of best practice, while preventing your profiles from becoming a social media horror story.

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Topics: media relations, Social Media, social media analytics, social media ROI,, negative press

Creating a social media marketing plan: Six tips for success

Posted by Gerald Heneghan

Sep 30, 2013 11:41:00 AM

Every man and his dog are on social media these days, and while you've got to be in it to win it - simply having a presence on a network is no guarantee of success. A lot of organisations establish a social media profile out of a sense that this is something they should be doing. However, approaching social media in this way will yield poor, if not damaging results.

 

In this guide, we'll take a look at the ways you can turn your in-house PR team into a galvanised social media machine and take advantage of the many opportunities provided by this new and exciting format.

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Topics: Content Marketing, blogging, social media analytics, social media marketing, social media ROI,

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The latest news and views from Manchester communications agency, Roland Dransfield. 

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