A fantastic way to get your brand name well known in Manchester is by getting influencers and advocates onboard.

Congratulations, you received planning permission, developed your scheme and now you’re officially a brand new member of the city. Hurrah! We’re sorry to break it to you though, as your work is definitely not over.

Manchester is the UK’s hottest property right now. With the influx of businesses north shoring and leap shoring, as well as the huge digital growth of our city, there’s never been a more opportunistic time to move to Manchester and begin marketing your brand here.

It’s hard to remember living in a world where thoughts weren’t conveyed via the use of a hashtag.

Social media has become an unavoidable platform when looking at your marketing strategy. It allows your business and your stakeholders to interact with consumers and businesses like never before. With over a billion daily active users, you’re missing a massive opportunity to interact and grow your target audience.

In the days before paid posts and advertising, the only way to be noticed in a content-driven world was through quality organic content with the hope that your followers would enjoy it and interact with it.

In June last year Instagram announced they would be offering a service for businesses – and rightly so. Created in 2010, the mobile photo and sharing app and social networking platform has over 500 million monthly active users and after hundreds of interviews with businesses the outcome was for the introduction of a business page.

New stories break on Twitter and reactions to those happen almost immediately. This is why it’s important for you to follow the right type of people.

Earlier this week Facebook officially began rolling out its new innovation - Facebook for Work. The new product offering is called Workplace by Facebook and has a fancy new logo and UX.

Facebook is confident that Workplace will work, but the biggest questions are, what are the benefits? And does your company need it?