Roland Dransfield Blog

The changing tides of organic reach and how to change with them

Posted by Damian Leonard

Feb 23, 2017 10:31:39 AM


In the days before paid posts and advertising, the only way to be noticed in a content-driven world was through quality organic content with the hope that your followers would enjoy it and interact with it.


Topics: Social Media, organic reach

How to get the most out of your Instagram real estate marketing

Posted by Lisa

Jan 11, 2017 4:47:18 PM


In June last year Instagram announced they would be offering a service for businesses – and rightly so. Created in 2010, the mobile photo and sharing app and social networking platform has over 500 million monthly active users and after hundreds of interviews with businesses the outcome was for the introduction of a business page.


Topics: PR, Social Media

Who should you be following on Twitter?

Posted by Kay Stevens

Oct 27, 2016 2:07:07 PM


New stories break on Twitter and reactions to those happen almost immediately. This is why it’s important for you to follow the right type of people.


Topics: Social Media

Will Facebook for Work, Work?

Posted by Sam Hughes

Oct 18, 2016 9:19:20 AM


Earlier this week Facebook officially began rolling out its new innovation - Facebook for Work. The new product offering is called Workplace by Facebook and has a fancy new logo and UX.

Facebook is confident that Workplace will work, but the biggest questions are, what are the benefits? And does your company need it?


Topics: Social Media

How to set up company social profiles

Posted by Kay Stevens

Oct 10, 2016 4:35:14 PM


You’re probably familiar with social media platforms such as Facebook and LinkedIn, but do you know the difference between personal profiles and company pages?


Topics: Social Media

Why is social media relevant for the property sector?

Posted by Joanna Craig

Aug 30, 2016 11:38:14 AM


Social media is more than just a way of contacting your friends or sharing photos - it’s a tool for doing business.


Topics: property, Social Media

How tech is empowering us to be more creative

Posted by Kay Stevens

Jun 29, 2016 11:46:20 AM


Last week, we reported on what we learned from one of the UK’s finest search, analytics and social conferences, SAScon. Amongst a whole host of industry experts, one session that called to me was Laura Thomas’s (Head of Online Display at MediaCom) “Paid Social and the Quest for Creativity” talk, where she explored what it means to be creative and how technology is influencing us.

As part of the digital team, I’m always looking at new ways to push our team to be more creative and the thought that technology is empowering us to do so really interested me. So I delved in deeper to what this means for us and the industry.


Topics: Social Media, SAScon16

Instagram business pages: everything you need to know

Posted by Sam Hughes

Jun 6, 2016 11:24:10 AM


Instagram is one of the fastest growing social networks, so it was only a matter of time until they developed an offering for businesses – after all, 50% of Instagram’s 450 million monthly active users follow a brand, and 60% learn of a brand or service through the app.


Topics: Social Media

How can PR/social media help let a new scheme?

Posted by Caroline Aspinall

May 24, 2016 3:12:13 PM


Doing PR within the property sector comes with a host of unique challenges and the dawn of digital has certainly had an impact on the way we work.  But what does this mean for successfully launching your new scheme to the market?

In this guide, we explore how a PR and social strategy is crucial to a successful lettings strategy whilst at the same time building a positive reputation for your property and your organisation.


Topics: property, Social Media, property marketing

How to manage negative posts on social media

Posted by Sam Hughes

May 17, 2016 2:57:51 PM


Social Media is now more reliable for feedback than the traditional forms. It encourages direct, honest and frank comment from customers – unfortunately, these aren't always going to be positive.

It’s not always clear what the best course of action is when receiving negative comments and many managers today don’t know how to react appropriately or effectively.

Instead of ignoring these messages which could damage your brand, here are a few tips to help you manage negative posts on social media.


Topics: Social Media

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