Roland Dransfield Blog

SASCon 2015: 10 Things We Learned

Posted by Gerald Heneghan

Jun 12, 2015 4:48:00 PM

 

RDPR's digital team was privileged to attend SASCon 2015 yesterday (Thursday June 11th).

Billed as one of the UK's finest search, analytics and social conferences and now entering its sixth year, it certainly didn't disappoint.

For those of you who didn't manage to make it, we've put together some key points that we gleaned from some of the fantastic search and social speakers in their fascinating presentations, as well as their slide decks (where available).

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Topics: social networking, SASCon 2015

Social media for hotels: How Manchester venues shape up

Posted by Hannah Khan

Jun 30, 2014 3:22:00 PM

 

With Manchester having up to a million international visitors in a year, hotels are an essential part of the city. By 2013 there were 7,860 hotel rooms around Manchester and with plans to increase this number in the works, it has been said that the figure will jump to a huge 11,137 by 2016. It's all well and good building masses of hotels, but will developers be able to cater for all of Manchester's 1,171,000+ worldwide visitors?

Hotels pic 1

Considering this, events in the city, such as the yearly Christmas markets, constantly growing in popularity and adding £74.3m to the local economy in 2012, there's definitely a gap in the market for new brands to join the hotel world and massive potential to fill the beds.

In this article, we'll investigate which Manchester hotels are making the most of social media and share some of our top tips for creating a strong social marketing plan that will help you attract new customers in the increasingly competitive hospitality market.

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Topics: marketing, Social Media, social networking, customer service, hotels,, travel, Manchester, online voucher, social media engagement

Interactive digital apps: Do they know more about us than we do ourselves?

Posted by Hannah Khan

Feb 7, 2014 2:49:00 PM

Does the Digital world know more about us than we do ourselves?

What I learnt at Digital Swot

One of the most interesting talks at the recent Digital Swot conference was The Next Web's Martin Bryant's presentation which offered an insight to how digital technology is set to advance over the next few years. Something that fascinates me in particular is the question of whether it will expand at such a rate that we are unable to control what is being created. 

 

One thing Martin went into detail about is the development of new search apps. The main idea of these apps, such as Google Now and Yahoo's Aviate, is the fact that apps will learn things about us that we might not want them to.

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Topics: reputation management, Google, Digital Marketing, Technology, social networking, online, socialmedia, Snapchat, Yahoo, Digital Swot, Digital, Apps, Interactive,

Should housebuilders be relying on local ads to promote their houses?

Posted by Maria Murphy

Jan 20, 2014 3:24:00 PM

 

For years the housebuilding industry has relied on traditional and local media outlets to promote new homes. However, with the Liverpool Daily Post closing its doors last year due to both falling advertisement revenues and circulation figures - housebuilders are undoubtedly considering alternatives.

The fact that digital marketing techniques are on the up and up is pushing more and more businesses to rethink their marketing output and adapt their strategies when targeting, pursuing and converting new home buyers.

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In the past, we have seen regional papers work wonders in attracting new buyers, however, with our local publications depleting at a rapid rate there's never been a more opportune time to investigate alternate ways to advertise and promote housing schemes.

 

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Topics: Digital Marketing, SEO, property, Social Media, Advertising, house building, social networking, video, housebuilders

Handling complaints online: What housebuilders can learn from the sinners and saints of social media marketing

Posted by Gerald Heneghan

Jan 14, 2014 12:56:00 PM

 

Housebuilders are often responsible for managing the properties they construct and let's face it - mistakes can happen. If you were to move into a new home and find a fault with the windows, a certain fixture that isn't fitted properly or discover the heating doesn't work - you'd want to voice your annoyance.


While your company undoubtedly has a formal complaints structure in place, consumers in virtually every field are increasingly opting to abandon these routes in favour of venting their frustrations on online channels like social media.

So what can housebuilders learn about handling online complaints from the failures and successes of others both within their sector and beyond? In this article, we'll find out.

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Topics: reputation management, property, Social Media, social networking, complaints, online reputation, social media complaints, online presence

Social Networking for the Time-Strapped MD

Posted by Lisa Morton

Dec 11, 2013 3:31:00 PM

 

Running a company is a time-consuming activity. This is probably stating the obvious, but it's important to understand right from the start that a lot of time and energy is taken up with growing a business (particularly in the current economic climate) and simply moving things along on a day-to-day basis.

And with all these various plates spinning, how on earth are you supposed to make time for social networking on top of this?

In this guide, I'll be talking about a few ways to use what little time you have effectively when it comes to social media and share a few tips and tricks that'll let you work smarter, not harder when it comes to social networking.

 

 

 

 

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Topics: Social Media, time management, social networking

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