Lawyers, in the main, don’t like to be seen to be ‘selling’. Historically, many have relied on prospective clients knocking on their door and bringing work to them without having to make any real efforts in terms of business development.
However, increasing competition, the recession and the changes brought by the Legal Services Act have changed things dramatically. There is increased pressure on lawyers to get to grips with sales and marketing – something that often doesn’t sit comfortably with the profession.
That’s why we think implementing a content marketing strategy is the perfect way for law firms to attract new clients without ‘selling’. And in this post, we'll get to the bottom of how those in the legal sector can best utilise this exciting new technique.