Roland Dransfield Blog

Social media and stakeholder consultation: What @Newsmanc and @TFGM can teach us

Posted by Gerald Heneghan

Sep 3, 2013 5:52:00 PM

 

If you live or work in Manchester, there's a good chance you have at least a passing familiarity with the city's infamous Metrolink tram system.

Despite the reams of Twitter abuse and queries being hurled its way over its poor operation, Transport for Greater Manchester (TFGM), the authority that oversees the service, seemed somewhat reluctant to engage with its stakeholders via the medium.

In this post, we'll investigate how one irate customer's open letter and the accompanying outpouring of support changed all that.

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Topics: Advertising, copywriting, images, online advertising, QR codes, blogging, stakeholder consultation, Advertise, website design, Twitter

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