Roland Dransfield Blog

Interactive digital apps: Do they know more about us than we do ourselves?

Posted by Hannah Khan

Feb 7, 2014 2:49:00 PM

Does the Digital world know more about us than we do ourselves?

What I learnt at Digital Swot

One of the most interesting talks at the recent Digital Swot conference was The Next Web's Martin Bryant's presentation which offered an insight to how digital technology is set to advance over the next few years. Something that fascinates me in particular is the question of whether it will expand at such a rate that we are unable to control what is being created. 


One thing Martin went into detail about is the development of new search apps. The main idea of these apps, such as Google Now and Yahoo's Aviate, is the fact that apps will learn things about us that we might not want them to.


Topics: reputation management, Google, Digital Marketing, Technology, social networking, online, socialmedia, Snapchat, Yahoo, Digital Swot, Digital, Apps, Interactive,

Liverpool Daily Post closure and Google+ Post Ads Launch: Why it's more important than ever to own your own content

Posted by Gerald Heneghan

Dec 12, 2013 11:47:00 AM


The Liverpool Daily Post's closure was announced earlier this week, marking the death of yet another beloved regional newspaper.

The Liverpool Daily Post closure contrasts a rise in socialHowever, it seems as one Post closes, another opens. And on Monday, Google rolled out a revolutionary new advertising format - +Post Ads - that take advantage of its flagship social network Google+.

In this article, we'll take a look at how these two events illustrate the changing media landscape and discuss the long-term implications for marketing and PR.



Topics: Google, Technology, News, content

What is Google Author Rank?

Posted by Gerald Heneghan

Sep 3, 2013 3:14:00 PM


What is Google Author Rank?

Google's Author Rank has been pegged as one of the biggest upcoming  issues in search, which is somewhat counter-intuitive - given the fact that it's yet to be implemented and unclear whether it ever will be. In this guide, we'll take an in-depth look at this arcane technology and its implications for online marketing and the use of social signals in search.


Topics: Tips, Google, Content Marketing, Technology, SEO, Social Media

An Introduction to Metadata (or how I learned to stop worrying and love the robots)

Posted by Gerald Heneghan

Sep 3, 2013 12:46:00 PM


A spectre is haunting search engine marketing - the spectre of metadata. But behind this intimidating term lurks a fairly simple concept. In this guide, we'll take you through the basics of metadata and hopefully go some way to demystifying this arcane website component.


Topics: Online Marketing, Digital Marketing, Content Marketing, Technology, News

Yahoo! takes a tumbl

Posted by Gerald Heneghan

Sep 3, 2013 11:45:35 AM

Tumblr has been acquired by Yahoo!Earlier this week, lumbering tech giant Yahoo! announced it would be acquiring the popular microblogging platform tumblr. The move marks the latest in a series of fundamental changes in the company, catalysed by its recent appointment of former Google executive Marissa Mayer as CEO and president last year.

Topics: Online Marketing, Technology, News, Social Media

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