If there are two things we can be certain of in 2017, it’s that we’re never going to be short of a new residential scheme in the city, and people still REALLY love video content.
-
-
Should housebuilders be relying on local ads to promote their houses?
Posted by Maria Murphy Jan 20, 2014 3:24:00 PMTopics: Digital Marketing, SEO, property, Social Media, Advertising, house building, social networking, video, housebuilders
For years the housebuilding industry has relied on traditional and local media outlets to promote new homes. However, with the Liverpool Daily Post closing its doors last year due to both falling advertisement revenues and circulation figures - housebuilders are undoubtedly considering alternatives.
The fact that digital marketing techniques are on the up and up is pushing more and more businesses to rethink their marketing output and adapt their strategies when targeting, pursuing and converting new home buyers.
In the past, we have seen regional papers work wonders in attracting new buyers, however, with our local publications depleting at a rapid rate there's never been a more opportune time to investigate alternate ways to advertise and promote housing schemes.