Roland Dransfield Blog

Top tips for live video blogging property events: MIPIM 2018

Posted by Damian Leonard

Oct 24, 2017 3:21:51 PM

historical buildings.jpg

It’s that time of the year when 2018’s big property events are being talked about and planned – particularly MIPIM 2018. The partners have already been announced and property leaders from across Manchester are deciding what they’re going to get out of this year’s event.


Topics: blogging, video marketing, MIPIM, vlogging

Four fun video ideas to market your residential scheme

Posted by Damian Leonard

Aug 31, 2017 4:41:52 PM

Kibre - Manchester 1.jpg

If there are two things we can be certain of in 2017, it’s that we’re never going to be short of a new residential scheme in the city, and people still REALLY love video content.


Topics: video, video marketing, residential

A beginner’s guide to video marketing for the Property Sector

Posted by Sam Hughes

Apr 26, 2017 3:11:16 PM


Video is becoming the most popular way we consume media online, and it's only set to grow. By the end of the year, Google has estimated that 87% of all web traffic will be video, meaning that you'll be falling behind your competition if you're not using it. Social media has accelerated this shift towards video marketing, with Facebook reporting over 100 million hours of video consumed per day in 2016.


Topics: video marketing

Top 5 video campaigns

Posted by Damian Leonard

Feb 3, 2017 3:30:56 PM


It’s no secret that video is taking over the internet – it accounts for 74% of online consumption in 2017. A video is able to positively activate people’s emotional responses in a very small window of time, and as such they’re a great way to drum up business and get your brand name out to your intended audience.


Topics: PR, Content Marketing, video marketing

Property marketing in the North-West: How Office Agents Are Using Video For Business Development

Posted by Lisa Morton

Jul 24, 2014 12:37:00 PM


Video is huge. Ever-faster internet connection speeds combined with the vast proliferation of mobile devices means people are no longer tied to desktops and their appetite for multimedia content is ravenous.

property_marketing_uses_video-047159-editedMore than six billion hours of video are watched each month on YouTube alone and companies across all sectors have been keen to get to grips with video to market their products and services. And with playable video search results now coming as standard on Google - it's clear the world of search will be placing ever-more emphasis on multimedia in the coming years.

In this guide, we've investigated a sample of property companies with operations in the north-west to provide some insight into how they're utilising video to extend the reach of their property marketing.


Topics: property marketing, YouTube, video marketing

Our Blog

The latest news and views from Manchester communications agency, Roland Dransfield. 

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all