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    The design of your site and the optimisation of behind-the-scenes elements are two vital considerations when it comes to promoting SEO-friendliness, as well as giving your visitors a better experience.

    Depending on the state of your current site and its architecture, undertaking an SEO campaign might necessitate some changes. This can range from a complete overhaul, to some relatively minor cosmetic alterations and anything in between.

    There are a wealth of situations where choices in this regard can help or hinder your SEO campaign, but as this a beginner's guide, we'll shy away from focusing too much on the technical elements.

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