Almost every company has a 'news' section on their website, but only a fraction of these are being utilised properly as a marketing asset.
In this guide, I'll take a look at the paradigm that holds many businesses back in this regard and offer some advice on how to turn your neglected news into something worth reading, as well as an effective tool to boost your profile and SEO (search engine optimisation) in the long term.
Despite the fact that businesses have welcomed many digital marketing techniques with open arms, blogging remains an oft-neglected avenue for many. While lots of organisations have a blog these days, the vast majority are either neglected or used to infrequently post self-promotional corporate dross.
In this article, we'll take a look at why blogging is so under-utilised and provide some practical advice on nursing your blog back to rude health.
QR codes were once the next big thing in combining off and online marketing, but with many industry luminaries sounding their death knell, it seems this relatively new technology could already be on the ropes. In this article, we'll try and get to the bottom of QR code usage and find out whether they're something that's still worth investing in.
If you live or work in Manchester, there's a good chance you have at least a passing familiarity with the city's infamous Metrolink tram system.
Despite the reams of Twitter abuse and queries being hurled its way over its poor operation, Transport for Greater Manchester (TFGM), the authority that oversees the service, seemed somewhat reluctant to engage with its stakeholders via the medium.
In this post, we'll investigate how one irate customer's open letter and the accompanying outpouring of support changed all that.
Blogs and social media posts that include images tend to perform better than those without, but sourcing and embedding imagery can quickly turn into a time sink.
To save you time, we've put together a guide that'll take you through the role that images play in content marketing, provide tips on where and when to use visuals and how to stay on the right side of copyright laws when using other people's pictures.
During the last few months of completing my PR and Media degree, with my student days coming to an end, I was anxious to step into the working world and begin my prestigious PR career.
Little did I know, my lack of experience and the fact that I had and no placement year meant my chances of getting a job straight away like I thought were zero! Despite turning up to numerous primary and secondary interviews - a year after graduating I was still jobless.
That's when I put the applications on hold and began applying for work experience - eventually securing a placement at Roland Dransfield. It's been a great few weeks working at this prestigious Manchester PR Agency and I've learned loads. I've been asked to share my experiences, so in this post I'll take you through the difference between PR theory and practice and hopefully give my fellow graduates a taste of what's in store for them.
Your marketing team has drawn together an excellent advertising proposal for 2014. High monthly unique users? Tick. Demonstrable ROI? Tick. Exposure to your target audience? Of course. What about considering the potential for the outlet to become embroiled in negative PR? Probably not.
Earlier this month, Ask.fm was thrust into the spotlight for its alleged lax moderation of cyber bullying, leading to David Cameron to call upon teenagers to boycott the ‘hateful’ and ‘sinful’ site. Obviously this is bad news for a site that generates its revenue through online advertising, so what lessons can this situation teach us about the PR risks of digital promotion?
Landing pages are a key element of any website that exists with a view to lead generation and sales. And while you may not be aware what they are, you've almost certainly come into contact with them at some point.
They're the pages you 'land' on when clicking an advert or search engine result for a certain term and given how beneficial they can be in terms of enhancing search visibility, as well as promoting sales - it's no wonder businesses and brands from virtually every sector have embraced them.
But given the thousands of pages that are out there competing for the attention of your prospective customers, how can you ensure yours stand out from the crowd? In this guide, we'll take a look at the elements that make up the perfect landing page and help you steer clear of common pitfalls in this area.