Social media is an ever-growing fixture in our lives – we spend an average of 2 hours and 23 minutes per day clicking through our favourite apps, and use them to connect with our friends, read the news and find out about current affairs, pop culture and, well, everything else.
Because it’s so vastly used, social media platforms must update their offerings in line with users’ needs and best interests. Some of these updates will be celebrated, whilst others can take a lot of time to get used to (we’re looking at you, 280 characters).
Over the past month, Mark and Jack – owners of Instagram and Twitter respectively – have launched new updates to make the user experience more streamlined, making their platforms a more enjoyable and safe space. Here are some of the newest additions.
This is the news that small business owners and entrepreneurs have been waiting for – Twitter now allows you to schedule tweets direct from their web app, getting rid of the need to post on the go. When you’re composing a tweet, you’ll find a calendar icon at the bottom of the window on the right-hand side. By clicking it, you’ll be able to specify when you want to publish your tweet.
This is great news as it gets rid of the need for expensive social scheduling software, instead allowing you to schedule posts direct. Using this alongside Twitter’s own analytical software to gather insights and reports, you have everything you need to successfully run and grow an account.
This has been a long time coming, as Twitter initially said it was experimenting with the feature back in November. We don’t know why there were delays, but we’re happy it’s finally here.
Now we just need this feature to move to the Twitter app and we’ll be over the moon!
Instagram messenger rooms
Over the last three months, video conferencing has skyrocketed – it’s become the ‘new normal’ when trying to catch up with friends, speak to your colleagues or hold client meetings.
Seeing the potential in this, Facebook has launched ‘Messenger Rooms’ for Instagram – a group video chat feature that allows for up to 50 guests at a time.
Although this has been rolled out as a new Instagram feature, you still technically have to leave the Instagram app and head over to Messenger for the actual video call, so it’s not quite as streamlined as we’d like.
Whilst we can see this taking off for Friday night catch ups with the girls, we don’t see a place for this in the world of business.
Find out how to utilise the new feature here.
In an attempt to stop online abuse and ‘trolling’, Instagram has rolled out new measures that will offer users more control over who has access to their posts.
The new feature will allow users to delete comments in bulk – this will stop keyboard warriors from tagging you in abusive or hurtful posts. By going into the ‘manage comments’ section of your app, you’ll be able to choose up to 25 comments to delete at once, and by clicking on ‘more options’, you’ll also be able to block or restrict these accounts in bulk too.
Social media has a long way to go in the fight to stop online bullying, but this is a good next step, and we look forward to seeing what the platform has in store for us next.
Get in touch
If you would like to discuss your own PR and marketing activity and find a way to pivot your brand effectively over the next few months, get in touch with us at Roland Dransfield and we’ll be able to help you out.
And if you’re looking for a bit of escapism, you might enjoy our new podcast, We Built This City. In it, we catch up with notable Mancunians – born, bred or adopted - who helped shape the city we live in today, and find out how they have helped to put the heart into Modern Manchester. Hopefully it helps inspire you over the coming weeks. Listen live here and please do rate and review. Thank you.