Podcasts are one of the most popular forms of media and entertainment available today. As it currently stands, 7.1 million people listen to podcasts each week in the UK – an increase of 24% over the past year and more than double over the past five years.
So why do people listen to them?
Well, they’re easily accessible – if you have a phone, you have immediate and free access to millions of podcasts. They also serve a lot of purposes – to entertain, to educate, to inspire. Podcasts have become part and parcel with the everyday lives of millions, and we want to give you a rundown of four key reasons why you should jump onboard the trend train.
Learn something new
20 years ago we would have turned to books to learn something new. A decade ago, Google would have been fired up. Now, however, people are getting their information from podcasts.
Admittedly, Google is still owning the number one search engine spot, but what it doesn’t offer is the personality and heart that often comes with a podcast.
Whether you want to learn more about social media or you think it’s time you brushed up on your personal finance knowledge, you can simply go onto Apple Podcasts (or your chosen streaming platform), and there will be an unending pool of options available to you – from Savvy Social Podcast by Andréa Jones, to Talk Wealth to Me by Felipe Arevalo.
What’s great about podcasts is they make learning fun. You feel a bond to your presenter and therefore are more open to the (one-sided) knowledge sharing.
So, give it a go and take a dive into your new podcasting journey.
To prepare for your own
This is imperative – if you’re thinking about launching your own podcast to reach new customers and make new connections, you must listen to other podcast creators.
You might think you know what you’re doing – surely you just need a mic and some editing software? But as with most things, it’s not as simple as that and you’ll really need to do your research, learn about the stylings and layouts of a programme and do some deep-dive research into the reasonings behind your topic and content.
To start you on your journey, try reading our Intro to Podcasting blog for all the hints and tips you’ll need before you launch your own series.
To be entertained
Podcasts at their very core are entertaining. No matter the subject matter, a podcaster knows that they have to find a way to engage with their audience to have a successful series.
Whilst there are countless educational and informative podcast available, there’s also an equal amount of genuinely comedic and enjoyable series to get your teeth stuck into.
From How Did This Get Made which covers the deconstruction and mockery of outlandish and bad films, to Unqualified, a talk-show type podcast with Hollywood star Anna Faris - whatever you’re in the mood for, you’ll find a podcast to appease your appetite.
A source of inspiration
Something that’s important to us when it comes to podcasting is inspiration – we love to hear stories of people doing great things, those who have made a real difference in their small part of the world.
That’s why we launched We Built This City – a series about the people who helped create the Manchester that we all know and love today. Our guests tell it like it is – the good and the bad – but the overarching sentiment is always uplifting.
Similarly, if you’re ever in a creative slump and need something to pull you out of it, a good podcast will bring those creative sparks back in no time.
And that’s it
If you would like to discuss your own PR and marketing activity and find a way to pivot your brand effectively over the next few months, get in touch with us at Roland Dransfield and we’ll be able to help you out.
And if you’re looking for a bit of escapism, you might enjoy our new podcast, We Built This City. In it, we catch up with notable Mancunians – born, bred or adopted - who helped shape the city we live in today, and find out how they have helped to put the heart into Modern Manchester. Hopefully it helps inspire you over the coming weeks. Listen live here and please do rate and review. Thank you.