In the last year social media has amassed even more users and its influence is at an all-time high - recent statistics concluded that in 2019 around 45% of the planet are on some form of social media.

Over the years we have seen a lot of PR disasters, from the Doritos campaign suggesting women should have ‘daintier Doritos’ in order to be more ladylike, to the complete disaster of the Kendall Jenner Pepsi Max advert (we don’t even want to talk about it).

At Roland Dransfield we know a good PR campaign when we see one. 2019 has seen some outstanding campaigns from brands that have captivated millions, so as the year comes to a close, we’ve rounded up a selection of our favourites.

The Manchester-headquartered PR and communications agency has also announced a restructure which sees Lisa Morton become CEO and Alex Bell named COO

It goes without saying that social media now plays an integral part to the marketing strategy of many businesses. Through likes and shares, companies can get the exposure not many emails or hard copy headlines can get.

Roland Dransfield’s most recent successes were celebrated on the big stage last week as we were awarded PR Agency of the Year at the MPA Awards for the second year running!

When it comes to brand marketing there are plenty of platforms to make use of, and Reddit and Snapchat’s new collaboration is another exciting new gateway for coverage.

This week we were lucky enough to bring Anna into Roland Dransfield for a bit of work experience. Anna’s in the throes of university, working part time and socialising the rest – she falls right into the target audience of many of our clients.