Blogging may seem so 2010, but blogs can still be a great source of information, and with an added personal touch, they make digesting all that knowledge a whole lot more fun. Whilst you might not want to dedicate your time to reading a whole book on a topic, blogs can give you a quick fix so you are up to date. Marketing is a world in which there are constantly new fads that you want to be clued up on, so here are some marketing-focused blogs that will keep you looking like the smartest person in the room.
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The Importance of Accessibility in Marketing: Why You Should Caption Your Video Content
Posted by Molly Deegan Apr 15, 2021 3:17:36 PMTopics: Online Marketing, social, content, Social media tools, social media trends
In the last decade, video content has taken the marketing world by storm, and for good reason: as a form of content, it is hugely successful in garnering high levels of engagement and captivating an audience. But just how accessible is video content?
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Instagram Guides: what does this new feature achieve?
Posted by Molly Deegan Apr 15, 2021 3:06:12 PMTopics: Content Marketing, marketing, Social Media, PR and marketing, social, content, brand, social media trends
In a slew of new features launched by Instagram in 2020 ‘Guides’ seemingly flew under the radar as ‘Reels’ took the social media platform by storm. But what is this new feature’s purpose and what benefits does it provide for brands? We thought we’d shed some light on the conception of Guides and what role they can play in a social media content strategy. Take a look!
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As Kamala Harris and Joe Biden were respectively sworn in as the 46th Vice President and President of the United States, social media was flooded with responses to the historic inauguration. In a moment that saw the global community take a sigh of relief, an age-old PR conundrum resurfaced: how can brands express their political affiliations without alienating customers?
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What springs to mind when you think of the social media platform TikTok?
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Blogs are an incredibly useful tool that can help you develop your online presence, brand awareness and audience engagement, which will in turn grow your business (whether that be you as an individual, or as an organisation).
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Greater Manchester business leaders launch campaigning and research group in bid to aid economic recovery
Posted by Martha Moore Nov 22, 2020 9:21:30 AMA group of business leaders has come together to launch a new initiative in Greater Manchester in the wake of COVID-19.
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Twitter changes the rules with retweets
Posted by Jacob Newall Nov 11, 2020 10:54:37 AMTopics: Roland Dransfield PR, Twitter, Manchester PR Agency
Social media is a constantly evolving realm, and of course, Twitter is no exception. In October, they announced some important changes to the way people can share information within the platform as the social network prepared for one of the most contentious elections in modern day U.S. history. With these changes, Twitter caused a mass amount of confusion, but its goal was simple: to make users really think about the content they share.
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How to grow your social media following organically
Posted by Molly Deegan Oct 30, 2020 3:18:27 PMTopics: Roland Dransfield PR, Manchester PR Agency, social media management
No marketing strategy is complete without a comprehensive social media plan, and, whilst paid advertising can give you those instant rewards, growing your following organically is a great way to engage with potential customers, without having to spend a penny.
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Top 5 PR books for beginners
Posted by Molly Deegan Oct 19, 2020 11:51:13 AMTopics: Roland Dransfield PR, Manchester PR Agency, PR and marketing, Manchester
The world of Public Relations is an ever shifting and evolving industry - which makes it unbelievably exciting - but also challenges you to constantly be up to date.