Journal
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    If you've invested in PR, you've bought into the concept that unbiased, third-party coverage is just as, if not more, valuable than shouting your key messages in an ad.

    One common pitfall that many newcomers, and even veterans, fall foul of is trying to have the best of both worlds – littering their press releases with ad-style copy that adds little to the news that's being conveyed.

    In this guide, we'll present four compelling reasons why it pays to bin the baggage when it comes to your press releases.

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    On the back of our investigations into digital marketing in the property sector, we decided to do some first-hand research into what the north-west's property agents think about social media and how they use it on a day-to-day basis. 

    The Sample 

    We surveyed 26 property agents on their social media usage via a web survey and looked into various facets of how they perceive social media in terms of both industry and personal usage.

    As well as looking at the raw figures in regard to usage, favoured platforms and time spent – we also asked for qualitative impressions on how property agents viewed social media and its use within their industry.

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    Press release writing is one of the most important disciplines within PR, but far too many newcomers fall afoul of common mistakes that can be easily avoided.

    To help you get the most out of your releases, we've put together this handy infographic example - illustrating some of the most typical mistakes made by those producing their first press release. 

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    Complaining has become a lot easier of late. It doesn’t seem that long ago when getting something off your chest consisted of a stern letter being furiously assembled on a typewriter, followed by an angry walk to the nearest letterbox.

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    Now times have changed and the role that social platforms like Facebook and Twitter play in the complaints process means there’s an increased pressure to respond in a magnanimous manner.

    The instantaneous nature of these new technologies has enabled consumers to take a step back from the somewhat soulless and streamlined automation and hierarchies that had previously governed the complaints process in recent years.

    The dawn of digital has facilitated a reversion to more natural behaviours – talking directly to company representatives and amplifying the power of word of mouth, as well as making evidence of bad complaints handling practically indelible.

    Opting to buy a house is one of the most important decisions a consumer is likely to make and it's no surprise that it's not taken lightly. As with virtually every purchase these days, reams of online research will be carried out when looking into a new build or specific developer. And if their digital profile is hopelessly tarnished, trust can be lost – along with a potential sale.

    In this article, we’ll look at some of the worst responses to new builds on social media and see what we can learn from the way the developer in question handled the complaint.

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    Video is huge. Ever-faster internet connection speeds combined with the vast proliferation of mobile devices means people are no longer tied to desktops and their appetite for multimedia content is ravenous.

    property_marketing_uses_video-047159-editedMore than six billion hours of video are watched each month on YouTube alone and companies across all sectors have been keen to get to grips with video to market their products and services. And with playable video search results now coming as standard on Google - it's clear the world of search will be placing ever-more emphasis on multimedia in the coming years.

    In this guide, we've investigated a sample of property companies with operations in the north-west to provide some insight into how they're utilising video to extend the reach of their property marketing.

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    Growth_VoucherThe government's landmark Growth Voucher scheme is well underway. More than 1,000 SMEs of all kinds have received vouchers from the £30 million pot, which equates to £2 million worth of advice on support on areas like IT, finance and marketing.

    In this guide, we'll take an in-depth look at the scheme and explore the ways that the initiative can make PR and marketing for SMEs much more cost-effective.

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    As housebuilders' month draws to a close here at RDPR - we've decided to round things off by delving into some real-life examples of how some of the top industry names are utilising their web presence.

    We've taken a look at some of the country's biggest and brightest, compared their social activity, what platforms they're on and offered our picks on who's doing it best, worst and not at all.

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