Video marketing is going from strength to strength - it allows content creators to get a lot of information across to audiences in an engaging way. Video made up 73% of traffic in 2016 and will rise to 82% by 2021, meaning that if you’re not embracing video as part of your content marketing efforts you’re going to be falling behind.
Video is becoming the most popular way we consume media online, and it's only set to grow. By the end of the year, Google has estimated that 87% of all web traffic will be video, meaning that you'll be falling behind your competition if you're not using it. Social media has accelerated this shift towards video marketing, with Facebook reporting over 100 million hours of video consumed per day in 2016.
As the sun sets over Cannes and MIPIM for another year, our property PR team board their plane back to the UK and reflect on what has been one of the biggest and best conferences to date.
Yesterday, our Managing Director Lisa Morton (@lisam2301) and our Head of Media Alex Bell (@AWBell1985) caught up with Sir Howard Bernstein, Gary Neville, Rupert Goddard and Ian Simpson.
One of the most iconic things about your website and brand are the images and visual identity that you choose to identify your company.
Earlier this week Facebook officially began rolling out its new innovation - Facebook for Work. The new product offering is called Workplace by Facebook and has a fancy new logo and UX.
Facebook is confident that Workplace will work, but the biggest questions are, what are the benefits? And does your company need it?
Instagram is one of the fastest growing social networks, so it was only a matter of time until they developed an offering for businesses – after all, 50% of Instagram’s 450 million monthly active users follow a brand, and 60% learn of a brand or service through the app.