In the last year social media has amassed even more users and its influence is at an all-time high - recent statistics concluded that in 2019 around 45% of the planet are on some form of social media.

At Roland Dransfield we know a good PR campaign when we see one. 2019 has seen some outstanding campaigns from brands that have captivated millions, so as the year comes to a close, we’ve rounded up a selection of our favourites.

It goes without saying that social media now plays an integral part to the marketing strategy of many businesses. Through likes and shares, companies can get the exposure not many emails or hard copy headlines can get.

Roland Dransfield’s most recent successes were celebrated on the big stage last week as we were awarded PR Agency of the Year at the MPA Awards for the second year running!

When it comes to brand marketing there are plenty of platforms to make use of, and Reddit and Snapchat’s new collaboration is another exciting new gateway for coverage.