Content writing services in Manchester: Have you considered an apprentice?

Posted by Dom Szafranski Feb 3, 2014 12:20:00 PM

Topics: content, socialmedia, apprenticeships


Content writing services in Manchester: Have you considered an apprentice?

The digital world is ever-evolving and the people working in it are caught up in the middle. Businesses are trying to achieve a great deal in the online world, but are beset by limited budgets.

And, on the other hand, there are innumerable students and school leavers looking to gain practical experience in a fast-growing field? So how can the two parties benefit one another?

A Growing Gap

With social media and content creation jobs on the rise, it's becoming increasingly important for the next generation of digital entrepreneurs and enthusiasts to be developing these types of skills early on in their lives. Thankfully, I've had the opportunity as an Apprentice to work on my social and writing skills throughout my time at the Apprentice Academy.

In the next 5-6 years there's no doubt there'll be an abundance of jobs in social media, as shown in this infographic by Offerpop, and we'll need the current generation of students to fill those spots. Unfortunately, Manchester is suffering from a serious skills gap that needs to be filled – a huge problem that we've been helping businesses tackle for some time now. 


We were inspired to set up our Elder's Project to help combat this impending skills gap in students so that we can help to secure the future of Manchester's digital industry. We were lucky enough to be joined by multiple digital leaders and influential business owners in Manchester to gather their input on what they think would be effective ways to engage students. You can read more about it, here.


Ignorance is Not Bliss

One of the main problems that we found is a lack of knowledge. Students simply don't know that these jobs exist! Which is completely understandable – I was in the exact same boat before my Apprenticeship. It seemed a bit farfetched at the time, and it's only now that I realise how large the industry actually is. It's part of our job as members of the digital community to educate the next generation on what's happening right now - so that they might be better prepared for what the future has to offer.

My generation is the first set of ‘digital natives' that have grown up around technology; they take quite naturally to new tech-based skills and techniques – making them the ideal candidates to kick start your first forays into the digital world. These techniques are already having a huge impact on the way that marketing works - just imagine what future generations will be able to accomplish.

There's no doubt that we're facing a looming skills gap – it's up to us to pull together and help prevent it. What do you think you could you do to help? Do you have any advice for a student leaving school or college on how to get kick started in the digital world? Let us know in the comments or send us a tweet @McrFutureTalent.

Dom Szafranski is an apprentice content creator at The Apprentice Academy. When he's not working, you can find him playing computer games and cooking.

Dom Szafranski

Social Media and Digital Marketing Apprentice

The Apprentice Academy



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