Instagram bans fake followers: what happens now?

Posted by Damian Leonard Nov 27, 2018 6:29:23 PM

Topics: Manchester PR Agency, instagram


The realisation that someone is buying their followers and likes usually results in an immediate unfollow. It’s disingenuous and highlights a company’s failings of not being able to hold and retain honest customers.

So we’ve got some good news for you - whilst buying both likes and followers has always gone somewhat overlooked - despite Instagram’s terms and conditions - the social media platform has finally had enough. Instagram is clamping down on fake activity and will be using ‘machine learning tools’ to combat the issue, identifying and removing bogus accounts in order to preserve the authenticity of what Instagram users see.


With social media forming such a huge part of a business model in 2018 and onwards, it is now more important than ever that businesses build a genuine Instagram following. It’s a crucial part of gaining and nurturing dedicated customers who truly love your product/service, and will allow you to develop yourself as a business and ensure the company grows from strength to strength with a devoted fan base.

So, if fake followers are over and done with, what now? Time to learn how to build a genuine, dedicated following. Who’d have thought! It may seem easier said than done, but there are lots of ways of developing your desired following:

  • Posting high-quality content
  • Ensuring your content is unique
  • Creating social influencer relationships
  • Hashtag, Hashtag, Hashtag – get your posts noticed by the people that are interested!
  • Use your Instagram stories to give followers a ‘behind the scenes’ feel


False followers are soon to be a long-forgotten nuisance. Are you ready for the next step in Instagram’s online revolution?


Get in touch

If you need more help or advice on how to get the Instagram following of your dreams, or would like to discuss other ways in which we may  be able to help, get in touch with us at Roland Dransfield and we’ll be able to help you out.

Don’t forget to follow us on Twitter, LinkedIn, Instagram and Facebook to stay up-to-date on all things social media, marketing and PR.



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